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~isPartOf:"Handbook on cross-cultural marketing"
~isPartOf:"Journal of Consumer Research"
~isPartOf:"Practical sustainability : from grounded theory to emerging strategies"
~language:"eng"
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Balasubramanian, Siva Kumar
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Handbook on cross-cultural marketing
Journal of Consumer Research
Practical sustainability : from grounded theory to emerging strategies
The journal of product & brand management
3
Food policy : economics planning and politics of food and agriculture
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Product & Brand Management
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Journal of electronic commerce research : JECR
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American Journal of Business
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Global innovation science handbook
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of Research in Interactive Marketing
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Journal of Services Marketing
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Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
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Journal of business ethics : JBE
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer behaviour : an international research review
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Journal of customer behaviour
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Journal of strategic marketing
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The journal of consumer marketing
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Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar
;
Pillai, Deepa
;
Gistri, Giacomo
- In:
Handbook on cross-cultural marketing
,
(pp. 83-103)
.
2020
Persistent link: https://www.econbiz.de/10013459455
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2
Green marketing : a future revolution
Balasubramanian, Siva Kumar
;
Jain, Gaurav
- In:
Practical sustainability : from grounded theory to …
,
(pp. 121-132)
.
2011
Persistent link: https://www.econbiz.de/10008938130
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