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~isPartOf:"Handbuch Multi-Channel-Marketing"
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Distribution channel
9
Marketing management
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Marketingmanagement
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Vertriebsweg
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2
Automotive services industry
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Beziehungsmarketing
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German
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Ahlers, Grit Mareike
1
Billen, Peter
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Bruhn, Manfred
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Burmann, Christoph
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Fritz, Wolfgang
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Graf, Alexander
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Göttgens, Olaf
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Hippner, Hajo
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Hoffmann, Onno
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Oelsnitz, Dietrich von der
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Smend, Percy
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Wall, Friederike
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Weiber, Rolf
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Wenske, Verena
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Wilde, Klaus D.
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Handbuch Multi-Channel-Marketing
Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
200
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
European Journal of Marketing
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Marketing Intelligence & Planning
68
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
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ECONIS (ZBW)
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1
Kooperation und Koordination im Multi-Channel-Marketing
Oelsnitz, Dietrich von der
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 323-351)
.
2007
Persistent link: https://www.econbiz.de/10003432943
Saved in:
2
Multi-Channel-Marketing - die informationsökonomische Perspektive
Billen, Peter
;
Weiber, Rolf
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 33-80)
.
2007
Persistent link: https://www.econbiz.de/10003434824
Saved in:
3
Multi-Channel-Marketing und Markenmanagement : ist Multi-Channel-Marketing sinnvoll für alle Marken?
Burmann, Christoph
;
Wenske, Verena
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 195-219)
.
2007
Persistent link: https://www.econbiz.de/10003434851
Saved in:
4
Customer Touch Points - Aufgaben und Vorgehensweise einer Multi-Channel Communication
Bruhn, Manfred
;
Ahlers, Grit Mareike
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 393-425)
.
2007
Persistent link: https://www.econbiz.de/10003435047
Saved in:
5
Die Bedeutung von Data-Mining im Multi-Channel-Marketing
Hippner, Hajo
;
Hoffmann, Onno
;
Wilde, Klaus D.
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 579-600)
.
2007
Persistent link: https://www.econbiz.de/10003435152
Saved in:
6
Konzeptionelle Grundlagen des Controllings im Multi-Channel-Marketing
Wall, Friederike
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 601-622)
.
2007
Persistent link: https://www.econbiz.de/10003435171
Saved in:
7
Der Multikanalvertrieb in der Automobilwirtschaft : Entwicklungen und Herausforderungen im europäischen Markt
Fritz, Wolfgang
;
Graf, Alexander
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 625-652)
.
2007
Persistent link: https://www.econbiz.de/10003435176
Saved in:
8
Konfliktmanagement in Multikanalsystemen am Beispiel Automobilvertrieb
Göttgens, Olaf
;
Smend, Percy
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 653-668)
.
2007
Persistent link: https://www.econbiz.de/10003435192
Saved in:
9
Erfolgreiches Multi-Channel-Marketing in der IT-Branche : Vorgehensweisen zur optimalen Planung und Durchführung einer Multi-Channel-Kampagne
Wilhelm, Christa
;
Zich, Christian
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 717-734)
.
2007
Persistent link: https://www.econbiz.de/10003435222
Saved in:
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