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~isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Psychology & marketing"
~language:"deu"
~language:"eng"
~person:"Gierl, Heribert"
~person:"Ivanov, Dmitry"
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Consumer behaviour
27
Konsumentenverhalten
27
Advertising effects
18
Werbewirkung
18
Advertising
17
Werbung
14
Theorie
12
Theory
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Brand image
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Deutschland
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Gierl, Heribert
Ivanov, Dmitry
Preißner, Markus
55
Hudetz, Kai
41
Heckmann, Sabrina
25
Kaapke, Andreas
25
Walsh, Gianfranco
23
Esch, Franz-Rudolf
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Wiedmann, Klaus-Peter
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Bauer, Hans H.
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Herrmann, Andreas
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Bruhn, Manfred
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Yi, Youjae
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Woodside, Arch G.
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Sauer, Nicola E.
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Swoboda, Bernhard
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Baal, Sebastian van
10
Duscha, Andreas
10
Huber, Frank
10
Lindstädt, Birte
10
Mayer, Hans
10
Nataraajan, Rajan
10
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Diller, Hermann
9
Kirchler, Erich
9
Spence, Charles
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Jahrbuch der Absatz- und Verbrauchsforschung
Marketing : ZFP ; journal of research and management
Psychology & marketing
International journal of production research
47
Der Markt : international journal of marketing
24
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
21
International journal of integrated supply management : IJISM
15
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
15
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
13
Journal of business economics : JBE
10
Transportation research / E : an international journal
10
International journal of production economics
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
8
Omega : the international journal of management science
7
Marketing : journal of research and management
6
Schriften zum Marketing
6
Springer eBook Collection
6
Annals of Operations Research
5
Challenges in an age of dis-engagement
4
European journal of operational research : EJOR
4
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
4
International series in operations research & management science
4
Journal of business research : JBR
4
Transfer : Zeitschrift für Kommunikation und Markenmanagement
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Bridging the gap between advertising academia and practice
3
Dynamics and sustainability in international logistics and supply chain management : proceedings of the 6th German-Russian Logistics and SCM Workshop DR-LOG 2011 in Bremen ; [11. - 14. Mai 2011]
3
IEEE transactions on engineering management : EM
3
Reihe: Marketing
3
Review of managerial science
3
Springer Texts in Business and Economics
3
Springer texts in business and economics
3
SpringerLink / Bücher
3
Zeitschrift für Planung : ZP
3
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
2
Classroom Companion: Business
2
Complexity management in supply chains : concepts, tools and methods
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Handelsforschung
2
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ECONIS (ZBW)
56
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56
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1
The color of togetherness : a theoretical contribution to the research on color effects
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
2
,
pp. 32-60
Persistent link: https://www.econbiz.de/10014632898
Saved in:
2
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
3
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
4
Let's dance a little bit : preliminary considerations about effects of dance in advertising videos
Brauckmann, Nadine
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
4
,
pp. 32-65
Persistent link: https://www.econbiz.de/10014437780
Saved in:
5
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
6
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
7
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
8
Symmetry and likeability : prior research and transfer to the field of advertising
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 3-34
Persistent link: https://www.econbiz.de/10012817648
Saved in:
9
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
10
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
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