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~isPartOf:"Harnessing the power of social media and web analytics"
~language:"eng"
~source:"econis"
~type_genre:"Book section"
~type_genre:"Fallstudie"
~type_genre:"Interview"
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Harnessing the power of social media and web analytics
Handbook of social media management : value chain and business models in changing media markets
39
Social media and crisis communication
28
Contemporary issues in social media marketing
23
Digital transformation in journalism and news media : media management, media convergence and globalization
21
Handbook of research on integrating social media into strategic marketing
21
Analyzing the strategic role of social networking in firm growth and productivity
19
The SAGE handbook of social media marketing
18
Information diffusion management and knowledge sharing ; volume 2
15
Organizations and social networking : utilizing social media to engage consumers
15
Strategic customer relationship management in the age of social media
14
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
13
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
13
Social media in strategic management
13
Social media listening and monitoring for business applications
13
The Routledge companion to digital consumption
13
Web 2.0 : the business model
13
Computer-mediated marketing strategies : social media and online brand communities
12
Consumer psychology in a social media world
12
Digital Business in Africa : Social Media and Related Technologies
11
Handbook of research on business social networking ; Vol. 2
11
E-collaboration ; Vol. 1
10
Social media for knowledge management applications in modern organizations
10
The behavioral enterprise
10
The dark side of social media : a consumer psychology perspective
10
Corporate social responsibility in the digital age
9
Customer relationship management and the social and semantic web : enabling cliens conexus
9
Digital and social media marketing : a results-driven approach
9
E-marketing ; Vol. 1
9
Ethical practice of social media in public relations
9
How to succeed in the digital age : strategies from 17 top managers
9
Knowledge management 2.0 : organizational models and enterprise strategies
9
The political economy of social media
9
The strategic enterprise
9
Digital advertising : theory and research
8
Handbook of research on business social networking ; Vol. 1
8
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
8
Knowledge networks : the social software perspective
8
Proceedings of I-KNOW '09 : 9th International Conference on Knowledge Management and Knowledge Technologies ; proceedings of I-SEMANTICS '09, 5th International Conference on Semantic Systems, Graz, Austria, September 2 - 4, 2009
8
Strategic corporate communication in the digital age
8
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1
A semantic approach to LinkedIn profiles : critical analysis and insights
Kapareliotis, Ilias
;
Crosbie, Patricia
- In:
Harnessing the power of social media and web analytics
,
(pp. 254-268)
.
2014
Persistent link: https://www.econbiz.de/10010340864
Saved in:
2
Improving search and navigation user experience by making use of social data
Cataldi, Mario
;
Caro, Luigi Di
;
Schifanella, Claudio
- In:
Harnessing the power of social media and web analytics
,
(pp. 231-253)
.
2014
Persistent link: https://www.econbiz.de/10010340865
Saved in:
3
Exploring the properties of online social network data and their implications for consumer social data analytics
Koubaa, Yamen
- In:
Harnessing the power of social media and web analytics
,
(pp. 210-230)
.
2014
Persistent link: https://www.econbiz.de/10010340866
Saved in:
4
Insights into social media and online digital music
Tu, Yanbin
;
Zhao, Miao
;
Jones, Cathleen
- In:
Harnessing the power of social media and web analytics
,
(pp. 181-208)
.
2014
Persistent link: https://www.econbiz.de/10010340867
Saved in:
5
Social media usage and adoption : are people ready?
Olsen, Line Lervik
;
Andreassen, Tor Wallin
- In:
Harnessing the power of social media and web analytics
,
(pp. 161-180)
.
2014
Persistent link: https://www.econbiz.de/10010340868
Saved in:
6
Analytics and performance measurement frameworks for social customer relationship management
Ayanso, Anteneh
;
Visser, Derek
- In:
Harnessing the power of social media and web analytics
,
(pp. 132-160)
.
2014
Persistent link: https://www.econbiz.de/10010340869
Saved in:
7
Integrating social media and traditional CRM : toward a conceptual framework for social CRM practices
Yoon, Kanghyun
;
Sims, Jeanetta D.
- In:
Harnessing the power of social media and web analytics
,
(pp. 103-131)
.
2014
Persistent link: https://www.econbiz.de/10010340870
Saved in:
8
Social media marketing in emerging economies : case study of three Indian firms
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Harnessing the power of social media and web analytics
,
(pp. 79-101)
.
2014
Persistent link: https://www.econbiz.de/10010340872
Saved in:
9
Effects of consumers' social media participation on consumer behavior : a marketing perspective
Kumar, Ashish
;
Bezawada, Ram
- In:
Harnessing the power of social media and web analytics
,
(pp. 53-78)
.
2014
Persistent link: https://www.econbiz.de/10010340874
Saved in:
10
Marketing in an interactive world : the evolving nature of communication processes using social media
Sasser, Sheila L.
;
Kilgour, Mark
;
Hollebeek, Linda D.
- In:
Harnessing the power of social media and web analytics
,
(pp. 29-52)
.
2014
Persistent link: https://www.econbiz.de/10010340875
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