Social media marketing in emerging economies : case study of three Indian firms
Year of publication: |
2014
|
---|---|
Authors: | Bakshi, Madhupa ; Mishra, Prashant |
Published in: |
Harnessing the power of social media and web analytics. - Hershey, Pa. : Information Science Reference, ISBN 978-1-4666-5194-4. - 2014, p. 79-101
|
Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Indien | India |
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