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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~person:"Brown, Brian"
~person:"Khan, Amna"
~subject:"Leistungsbündel"
~subject:"Unternehmensnetzwerk"
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Leistungsbündel
Unternehmensnetzwerk
B-to-B-Marketing
2
Business-to-business marketing
2
Brand extension
1
Bundling strategy
1
Business network
1
Business-to-business
1
China
1
Chinese relationships
1
Erfolgsfaktor
1
Guanxi
1
Lieferantenmanagement
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Markentransfer
1
Renqing
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Social network
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Soziales Netzwerk
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Success factor
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Supplier relationship management
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Brown, Brian
Khan, Amna
Adamson, Brent
2
Bertini, Marco
2
Cantù, Chiara
2
Dixon, Matthew
2
Felzensztein, Christian
2
Jalkala, Anne Maarit
2
Tavassoli, Nader T.
2
Toman, Nicholas
2
Zolkiewski, Judith
2
Aqueveque, Claudio
1
Bolander, Willy
1
Bornemann, Torsten
1
Burton, Jamie
1
Chakravarty, Anindita
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Classen, Moritz
1
Colm, Laura
1
Colucci, Mariachiara
1
Corsaro, Daniela
1
Deans, Kenneth R.
1
Fearne, Andrew
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Ferris, Gerald R.
1
Finch, John H.
1
Friedli, Thomas
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Gedeon, Ioanna-Maria
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Gimmon, Eli
1
Gould, A. Noel
1
Grewal, Rajdeep
1
Holmes, Dawn
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Hughes, Douglas E.
1
Hwang, Ki-Soon
1
Indounas, Kostis
1
Jussila, Anssi
1
Karami, Masoud
1
Keränen, Joona
1
Kindström, Daniel
1
Kowalkowski, Christian
1
Lamprinopoulou, Chrysoula
1
Lindh, Cecilia
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Harvard business review : HBR
Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
The journal of business & industrial marketing
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Favour and opportunity : renqing in Chinese business relationships
Khan, Amna
;
Zolkiewski, Judith
;
Murphy, John
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 183-192
Persistent link: https://www.econbiz.de/10011486492
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2
A model of product-to-service brand extension success factors in B2B buying contexts
Brown, Brian
;
Sichtmann, Christina
;
Musante, Michael
- In:
The journal of business & industrial marketing
26
(
2011
)
3
,
pp. 202-210
Persistent link: https://www.econbiz.de/10009010139
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