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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of marketing"
~isPartOf:"Kontakt & Studium"
~isPartOf:"Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten"
~subject:"Competitive advantage"
~subject:"Preismanagement"
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Harvard business review : HBR
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of marketing
Kontakt & Studium
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Harvard-Business-Manager : das Wissen der Besten
3
Advances in airline economics
2
International journal of retail & distribution management
2
Journal of economics & management strategy : JEMS
2
Management-Reihe Corporate Social Responsibility
2
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
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Academic monograph on business studies : marketing
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American economic journal : a journal of the American Economic Association
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Arbeitsberichte des Lehrstuhls für Betriebswirtschaftslehre - Information, Organisation und Management der Technischen Universität München
1
Asia Pacific journal of marketing and logistics
1
BWL-Wissen zur Existenzgründung
1
Bank 2025 : digital meets stationär
1
Beck professionell
1
Business strategy series
1
CORE discussion papers : DP
1
Conference Board report
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Creativity and innovation management
1
Die Betriebswirtschaft : DBW
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Discussion papers / University of Bristol, Department of Economics
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Documents de travail
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Edward Elgar E-Book Archive
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Entrepreneurship marketing : principles and practice of SME marketing
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Financial Times Deutschland
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FinanzArchiv : European journal of public finance
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Finanzpolitik und Umwelt : [... 45. Arbeitstagung des Finanzwissenschaftlichen Ausschusses vom 23. bis 25. Mai 2002 in Klagenfurt ...]
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Handbook / University of Economics in Katowice
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Information systems and e-business management : ISeB
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International journal of automotive technology and management : IJATM
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International journal of business policy and economics
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International journal of electronic commerce : IJEC
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Customer loyalty is overrated
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
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2
Old habits die hard, but they do die
McGrath, Rita Gunther
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 54-57
Persistent link: https://www.econbiz.de/10011632648
Saved in:
3
Capture more value
Michel, Stefan
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 78-85
Persistent link: https://www.econbiz.de/10010417523
Saved in:
4
The coherence premium
Leinwand, Paul
;
Mainardi, Cesare
- In:
Harvard business review : HBR
88
(
2010
)
6
,
pp. 86-92
Persistent link: https://www.econbiz.de/10003982508
Saved in:
5
Mapping your competitive position : a simple chart shows how much a customer will pay for a perceived benefit; this is more than a marketing aid, it's a powerful tool for competiti...
D'Aveni, Richard A.
- In:
Harvard business review : HBR
85
(
2007
)
11
,
pp. 110-120
Persistent link: https://www.econbiz.de/10003568944
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