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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand image"
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Search: subject_exact:"Search engine marketing"
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Brand image
Internet marketing
455
Online-Marketing
455
Social Web
237
Social web
237
Consumer behaviour
222
Konsumentenverhalten
222
Viral marketing
111
Virales Marketing
111
Online retailing
105
Online-Handel
105
E-commerce
86
Electronic Commerce
86
Advertising effects
81
Werbewirkung
81
Brand management
79
Markenführung
79
social media
74
Beziehungsmarketing
72
Relationship marketing
72
Advertising
60
Werbung
60
Markenimage
56
Website
45
Internet
39
USA
32
United States
31
Tourism marketing
30
Tourismusmarketing
30
Marketing management
29
Marketingmanagement
29
Confidence
28
Vertrauen
28
Customer satisfaction
25
Kundenzufriedenheit
25
Search engine
25
Suchmaschine
25
Facebook
22
Holiday behaviour
22
Social media
22
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56
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English
56
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Kwon, Eun Sook
2
Al-Adwan, Ahmad Samed
1
Al-Mamun, Abdullah
1
Anaya-Sánchez, Rafael
1
Antoniadis, Ioannis
1
Aranda, Evangelina
1
Arroyo, Pilar
1
Assimakopoulos, Costas
1
Bang, Nguyen
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Becerra, Enrique P.
1
Bhat, Savita
1
Bilgihan, Anil
1
Bin Ismail, Hishamuddin
1
Buhalis, Dimitrios
1
Campo, Sara
1
Carneiro-da-Cunha, Julio Araujo
1
Carrete-Lucero, Lorena de la Paz
1
Castañeda-García, J. A.
1
Castillo, Gricel
1
Chakraborty, Uttam
1
Chan, Terri H.
1
Chauhan, Sandeep
1
Chay Yau Choon
1
Chong, Siong Choy
1
Chung, Yoo Jin
1
Daly, Timothy
1
Dantas, Danilo C.
1
Decker, Reinhold
1
Duh, Helen Inseng
1
El-Deeb, Sara
1
Enginkaya, Ebru
1
Evans, Geraint
1
Evers, Uwana
1
Fantapié Altobelli, Claudia
1
Farrington, Thomas
1
Fernández, Alejandra C.
1
Fernández-Cavia, José
1
Flaswinkel, Anne Mareike
1
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Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
International journal of internet marketing and advertising : IJIMA
Tourism management : research, policies, practice
Journal of business research : JBR
50
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of brand management : an international journal
22
Journal of marketing communications
16
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of advertising : the review of marketing communications
12
Marketing intelligence & planning
12
Journal of promotion management : JPM
10
Tourism management perspectives : TMP
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International journal of technology marketing : IJTMkt
8
Journal of marketing management : MM
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Journal of advertising research
7
Journal of internet commerce
7
Business horizons
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Journal of strategic marketing
6
International journal of consumer studies
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Psychology & marketing
5
Young consumers : insight and ideas for responsible marketers
5
European journal of marketing
4
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
56
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1
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
2
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
3
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
4
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
5
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
6
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
7
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
8
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
9
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
10
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
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