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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of internet commerce"
~person:"Ho, Yi-Chun"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Internet marketing
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Bias
1
Distribution channel
1
E-commerce
1
Electronic Commerce
1
Game theory
1
Internet
1
Preisdifferenzierung
1
Preismanagement
1
Price discrimination
1
Pricing strategy
1
Social Web
1
Social web
1
Spieltheorie
1
Systematischer Fehler
1
Vertriebsweg
1
Viral marketing
1
Virales Marketing
1
cash back
1
digital marketing
1
disconfirmation
1
double marginalization
1
dual channel
1
electronic commerce
1
game theory
1
hierarchical Bayes
1
learning models
1
online reviews
1
price discrimination
1
promotions
1
rating bias
1
user-generated content
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Ho, Yi-Chun
Tan, Yong
3
Aiken, K. Damon
2
Al-Adwan, Ahmad Samed
2
Aslam, Wajeeha
2
Choi, Angela Aerry
2
Farhat, Kashif
2
Feng, Juan
2
Ghose, Anindya
2
Goldsmith, Ronald E.
2
Ho, Yi-Jen
2
Klein, Andreas
2
Mokhtar, Sany Sanuri Mohd
2
Oh, Wonseok
2
Sharma, Varinder M.
2
Shin, Sohyoun
2
Swilley, Esther
2
Zhang, Xiaoquan
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Aggarwal, Rohit
1
Ahmed, Aun
1
Ahuja, Vandana
1
Akar, Erkan
1
Akrimi, Yosra
1
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
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Alavi, Shirin
1
Alhorani, Alaa
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1
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1
Anubha
1
Araujo, Priscila Graziele
1
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1
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1
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Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
Journal of internet commerce
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Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun
;
Ho, Yi-Jen
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
Saved in:
2
Disconfirmation effect on online rating behavior : a structural model
Ho, Yi-Chun
;
Wu, Junjie
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 626-642
Persistent link: https://www.econbiz.de/10011754100
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