//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Consumer behaviour"
~subject:"United States"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Search engine marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
United States
Internet marketing
181
Online-Marketing
181
Social Web
83
Social web
83
Konsumentenverhalten
77
Online retailing
59
Online-Handel
59
E-commerce
53
Electronic Commerce
53
Viral marketing
47
Virales Marketing
47
social media
29
Advertising effects
27
Beziehungsmarketing
27
Relationship marketing
27
Werbewirkung
27
Internet
23
Confidence
17
USA
17
Vertrauen
17
Website
17
Brand management
16
Markenführung
16
Search engine
16
Suchmaschine
16
Advertising
15
Werbung
15
Einzelhandel
14
Retail trade
14
Preismanagement
12
Pricing strategy
12
Digital platform
11
Digitale Plattform
11
online reviews
11
Brand image
9
Customer satisfaction
9
Kundenzufriedenheit
9
Markenimage
9
more ...
less ...
Online availability
All
Undetermined
46
Free
1
Type of publication
All
Article
86
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
86
Case study
1
Fallstudie
1
Language
All
English
86
Author
All
Tan, Yong
3
Al-Adwan, Ahmad Samed
2
Cazier, Joseph A.
2
Choi, Angela Aerry
2
Donthu, Naveen
2
Feng, Juan
2
Ghose, Anindya
2
Goldsmith, Ronald E.
2
Guillory, Monica D.
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Jiang, Zhenhui
2
Lohtia, Ritu
2
Lu, Xianghua
2
Oh, Wonseok
2
Swilley, Esther
2
Yi, Cheng
2
Zhang, Xiaoquan
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Agarwal, Ritu
1
Aggarwal, Rohit
1
Ahmed, Aun
1
Akrimi, Yosra
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amritesh
1
Ananthakrishnan, Uttara M.
1
Animesh, Animesh
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Ashour, Laila
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Ba, Sulin
1
Barbosa, Belem
1
Becerra, Enrique P.
1
Bertoncelj, Andrej
1
Bhatnagar, Amit
1
Birnbaum, Daniel
1
more ...
less ...
Published in...
All
Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
194
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
129
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
International journal of advertising : the review of marketing communications
77
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
Journal of promotion management : innovations in planning and applied research
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of internet commerce
54
International journal of hospitality management
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Journal of advertising research
46
The journal of product & brand management
46
Cogent business & management
41
Electronic commerce research
38
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Journal of promotion management : JPM
32
Journal of marketing
30
The journal of brand management : an international journal
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of electronic commerce research : JECR
29
Journal of management information systems : JMIS
29
Psychology & marketing
29
Young consumers : insight and ideas for responsible marketers
29
International journal of advertising : the quarterly review of marketing communications
28
Technological forecasting & social change : an international journal
28
Tourism management : research, policies, practice
28
International journal of consumer studies
27
International journal of technology marketing : IJTMkt
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of travel and tourism marketing
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of marketing research : JMR
25
Marketing intelligence & planning
25
Journal of marketing management : MM
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
more ...
less ...
Source
All
ECONIS (ZBW)
86
Showing
1
-
10
of
86
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The attraction effect in crowdfunding
Weinmann, Markus
;
Mishra, Abhay Nath
;
Kaiser, Lena Franziska
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1276-1295
Persistent link: https://www.econbiz.de/10014384233
Saved in:
2
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
3
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
4
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
5
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
6
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
7
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
8
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
9
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
10
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->