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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Relationship marketing"
~subject:"United States"
~type_genre:"Article in journal"
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Search: subject_exact:"Search engine marketing"
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Subject
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Relationship marketing
United States
Internet marketing
180
Online-Marketing
180
Social Web
82
Social web
82
Consumer behaviour
77
Konsumentenverhalten
77
Online retailing
58
Online-Handel
58
E-commerce
52
Electronic Commerce
52
Viral marketing
46
Virales Marketing
46
social media
29
Advertising effects
27
Beziehungsmarketing
27
Werbewirkung
27
Internet
23
Confidence
17
USA
17
Vertrauen
17
Website
17
Brand management
16
Markenführung
16
Search engine
16
Suchmaschine
16
Advertising
15
Werbung
15
Einzelhandel
14
Retail trade
14
Preismanagement
12
Pricing strategy
12
online reviews
11
Digital platform
10
Digitale Plattform
10
Brand image
9
Customer satisfaction
9
Kundenzufriedenheit
9
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41
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Animesh, Animesh
2
Cazier, Joseph A.
2
Goldsmith, Ronald E.
2
Heiens, Richard A.
2
Narayanaswamy, Ravi
2
Swilley, Esther
2
Acharyulu, G. V. R. K.
1
Adomavicius, Gediminas
1
Agarwal, Ritu
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Ali, Omar
1
Angriawan, Arifin
1
Arroyo, Pilar
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Birnbaum, Daniel
1
Brown, Cheryl O.
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Chauhan, Sandeep
1
Chen, Alex Fei-long
1
Cheng, Julian Ming Sung
1
Chung, Sunghun
1
Constantinides, Efthymios
1
Davis, Katie
1
Deshwal, Pankaj
1
Donthu, Naveen
1
Dou, Yifan
1
Ellonen, Hanna-Kaisa
1
Elsaid, Abdel Moneim M. K.
1
Ersoy, Ayse Begum
1
Fatima, Tayyba
1
Freeman, Karen
1
Gautam, Vikas
1
Goyal, Mehak
1
Guillory, Monica D.
1
Guo, Chenhui
1
Gupta, Pranjal
1
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Published in...
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Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
69
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of advertising research
27
The journal of product & brand management
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of internet commerce
19
Journal of promotion management : innovations in planning and applied research
19
Marketing intelligence & planning
17
Business horizons
16
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of marketing communications
15
Journal of strategic marketing
15
The journal of brand management : an international journal
14
Asia Pacific journal of marketing and logistics
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Technological forecasting & social change : an international journal
12
Cogent business & management
11
International journal of hospitality management
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The service industries journal
11
International journal of business information systems : IJBIS
10
Journal of marketing management : MM
10
Psychology & marketing
10
Electronic commerce research
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Journal of electronic commerce research : JECR
9
Journal of marketing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
International journal of electronic commerce : IJEC
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of travel and tourism marketing
8
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ECONIS (ZBW)
41
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41
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1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
3
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
4
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
5
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
6
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
7
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
8
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
9
Online to offline : the impact of social media on offline sales in the automobile industry
Wang, Yen-Yao
;
Guo, Chenhui
;
Susarla, Anjana
; …
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 582-604
Persistent link: https://www.econbiz.de/10012599893
Saved in:
10
Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
Sethna, Beheruz N.
;
Hazari, Sunil
;
Brown, Cheryl O.
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
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