//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Search engine marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
250
Online-Marketing
250
Social Web
129
Social web
129
Consumer behaviour
115
Konsumentenverhalten
115
Advertising effects
61
Viral marketing
61
Virales Marketing
61
Werbewirkung
61
Online retailing
52
Online-Handel
52
Brand management
45
Markenführung
45
Advertising
39
Werbung
38
Beziehungsmarketing
36
E-commerce
36
Electronic Commerce
36
Relationship marketing
36
Internet
30
Social media marketing
29
Marketing management
24
Marketingmanagement
24
social media
23
Brand image
21
Markenimage
21
USA
21
United States
21
Search engine
17
Suchmaschine
17
Facebook
16
Social network
16
Soziales Netzwerk
16
Website
12
Brand
11
Emotion
11
Social networking sites
11
Personalization
10
online reviews
10
more ...
less ...
Online availability
All
Undetermined
145
Free
10
Type of publication
All
Article
247
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
250
Aufsatz in Zeitschrift
250
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Fallstudie
2
Language
All
English
250
Author
All
Peltier, James
6
Ghose, Anindya
4
Kumar, Subodha
4
Tan, Yong
4
Animesh, Animesh
3
Chen, Jianqing
3
Feng, Juan
3
Gonc̦alves, Helena Martins
3
Milne, George R.
3
Oh, Wonseok
3
Pinsonneault, Alain
3
Qiu, Liangfei
3
Schibrowsky, John A.
3
Whinston, Andrew B.
3
Zhang, Xiaoquan
3
Agarwal, Ashish
2
Aggarwal, Rohit
2
Altobello, Suzanne A.
2
Anlamlier, Eda
2
Banerjee, Syagnik
2
Bright, Laura F.
2
Choi, Angela Aerry
2
Choi, Yung Kyun
2
Coker, Kesha K.
2
Han, Sang Pil
2
Hartemo, Mari
2
Hitt, Lorin M.
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Hosanagar, Kartik
2
Huang, Yan
2
Jacob, Varghese S.
2
Jiang, Zhenhui
2
Kabadayi, Sertan
2
Kim, Seeun
2
Kwark, Young
2
Lee, Hyun-hwa
2
Lepkowska-White, Elzbieta
2
Liu, De
2
Lu, Xianghua
2
more ...
less ...
Published in...
All
Harvard business review : HBR
Information systems research : ISR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Psychology & marketing
Journal of business research : JBR
309
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
more ...
less ...
Source
All
ECONIS (ZBW)
250
Showing
1
-
10
of
250
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
The attraction effect in crowdfunding
Weinmann, Markus
;
Mishra, Abhay Nath
;
Kaiser, Lena Franziska
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1276-1295
Persistent link: https://www.econbiz.de/10014384233
Saved in:
3
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
4
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
5
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
6
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
7
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
8
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
9
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
10
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->