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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Lu, Xianghua"
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Internet marketing
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Online-Marketing
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Viral marketing
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Virales Marketing
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Content Management
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Customer integration
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firm reputation
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Lu, Xianghua
Peltier, James
6
Ghose, Anindya
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Kumar, Subodha
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Tan, Yong
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Animesh, Animesh
3
Chen, Jianqing
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Feng, Juan
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Milne, George R.
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Oh, Wonseok
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Pinsonneault, Alain
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Qiu, Liangfei
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Zhang, Xiaoquan
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Hartemo, Mari
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Hitt, Lorin M.
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Ho, Yi-Chun
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Ho, Yi-Jen
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Hosanagar, Kartik
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Huang, Yan
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Jacob, Varghese S.
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Harvard business review : HBR
Information systems research : ISR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
IEEE transactions on engineering management : EM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of electronic commerce research : JECR
1
Journal of management information systems : JMIS
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Leveraging user-generated content for product promotion : the effects of firm-highlighted reviews
Yi, Cheng
;
Jiang, Zhenhui
;
Li, Xiuping
;
Lu, Xianghua
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 711-725
Persistent link: https://www.econbiz.de/10012118878
Saved in:
2
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
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