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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of Indian culture and business management : IJICBM"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of public sector performance management : IJPSPM"
~subject:"India"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Search engine marketing"
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India
Internet marketing
109
Online-Marketing
109
Consumer behaviour
55
Konsumentenverhalten
55
Social Web
47
Social web
47
E-commerce
39
Electronic Commerce
39
Online retailing
33
Online-Handel
33
Beziehungsmarketing
26
Relationship marketing
26
Viral marketing
22
Virales Marketing
22
Confidence
16
Vertrauen
16
Website
16
Brand management
15
Markenführung
15
Einzelhandel
14
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14
social media
14
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13
Advertising effects
12
United States
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Werbewirkung
12
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11
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Indien
10
Internet
9
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Markenimage
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7
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Bhadade, Pritam Ramkrishna
1
Chandak, Shravan Jasraj
1
Chandani, Arti
1
Chaudhuri, Ranjan
1
Debgupta, Sanchari
1
Divekar, Rajiv
1
Gupta, Nimit
1
Jacob, Jayanth
1
Jaggi, Ruchi Kher
1
Jojomon, N. A.
1
Kaushik, Shilpi
1
Khan, Amior Hafizullah
1
Khare, Arpita
1
Kiran, Ravi
1
Manu, C.
1
Mehta, Mita
1
Murugan, Nithya
1
Neeraja, B.
1
Rakesh, Sapna
1
Ramesh, Aishwarya
1
Rehman, Asad
1
Sah, Ash N.
1
Sahrma, Smita
1
Tandon, Urvashi
1
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1
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Harvard business review : HBR
International journal of Indian culture and business management : IJICBM
International journal of electronic marketing and retailing : IJEMR
International journal of public sector performance management : IJPSPM
International journal of internet marketing and advertising : IJIMA
7
International journal of Indian culture and business management
5
International journal of business information systems : IJBIS
5
International journal of technology marketing : IJTMkt
4
International journal of business excellence : IJBEX
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of internet commerce
3
Manthan : journal of commerce and management
3
South Asian journal of management : SAJM
3
Cogent business & management
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Global business review
2
International journal of business and globalisation : IJBG
2
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
2
International journal of electronic finance : IJEF
2
International journal of management practice : IJMP
2
Journal of global marketing
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
Bank parikrama : a journal of banking & finance : quarterly journal of Bangladesh Institute of Bank Management
1
Cogent economics & finance
1
Copernican Journal of Finance & Accounting : CJF&A
1
Finance India : the quarterly journal of Indian Institute of Finance
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems research : ISR
1
Information technology & tourism
1
International journal of applied business and economic research
1
International journal of business and emerging markets : IJBEM
1
International journal of business excellence
1
International journal of business innovation and research : IJBIR
1
International journal of comparative management
1
International journal of economics and business research : IJEBR
1
International journal of enterprise network management
1
International journal of enterprise network management : IJENM
1
International journal of entrepreneurship and small business : IJESB
1
International journal of information technology and management : IJITM
1
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.
;
Manu, C.
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
Saved in:
2
Study of variables specific to online retail websites that impact purchase decision of consumers in central India
Chandak, Shravan Jasraj
;
Khan, Amior Hafizullah
; …
- In:
International journal of public sector performance …
9
(
2022
)
1/2
,
pp. 120-128
Persistent link: https://www.econbiz.de/10012800691
Saved in:
3
The contemporary film public relations' ecosystem in India : from stars to stories
Ramesh, Aishwarya
;
Jaggi, Ruchi Kher
- In:
International journal of Indian culture and business …
25
(
2022
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10012940083
Saved in:
4
Use of social media by selected Indian private sector banks
Chandani, Arti
;
Divekar, Rajiv
;
Kaushik, Shilpi
;
Mehta, Mita
- In:
International journal of public sector performance …
8
(
2021
)
1/2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10012696765
Saved in:
5
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
6
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
Saved in:
7
Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita
;
Rehman, Asad
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
Saved in:
8
Analysing the complexities of website functionality, perceived ease of use and perceived usefulness on customer satisfaction of online shoppers in India
Tandon, Urvashi
;
Kiran, Ravi
;
Sah, Ash N.
- In:
International journal of electronic marketing and …
7
(
2016
)
2
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011643577
Saved in:
9
The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story
Rakesh, Sapna
;
Khare, Arpita
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 378-396
Persistent link: https://www.econbiz.de/10003863816
Saved in:
10
A framework for determining customer satisfaction : an empirical analysis
Chaudhuri, Ranjan
;
Verma, Sanjeev
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 190-201
Persistent link: https://www.econbiz.de/10003781084
Saved in:
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