//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"SpringerLink / Bücher"
~subject:"Electronic Commerce"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Search engine marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Electronic Commerce
Internet marketing
360
Online-Marketing
360
Social Web
170
Social web
170
Consumer behaviour
167
Konsumentenverhalten
167
Viral marketing
76
Virales Marketing
76
Brand management
68
Markenführung
68
Advertising effects
66
Werbewirkung
66
Beziehungsmarketing
61
Relationship marketing
61
E-commerce
58
Online retailing
58
Online-Handel
58
Advertising
53
Werbung
53
social media
39
Website
31
Brand image
25
Markenimage
25
Marketingmanagement
25
Deutschland
24
Marketing management
24
Germany
23
Hotel industry
23
Hotellerie
23
Internet
21
Confidence
20
Vertrauen
20
Einzelhandel
18
Marketing
18
Retail trade
17
Soziales Netzwerk
17
USA
17
United States
16
Brand
15
more ...
less ...
Online availability
All
Undetermined
41
Type of publication
All
Article
50
Book / Working Paper
20
Type of publication (narrower categories)
All
Article in journal
50
Aufsatz in Zeitschrift
50
Aufsatzsammlung
2
Lehrbuch
1
Language
All
English
56
German
14
Author
All
Lammenett, Erwin
4
Law, Chun Hung Roberts
3
Heinemann, Gerrit
2
Kreutzer, Ralf T.
2
Kumar, Vinod
2
Roblek, Vasja
2
Shareef, Mahmud Akhter
2
Theobald, Elke
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Agah, Arvin
1
Ahn, Young-joo
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amatulli, Cesare
1
Angriawan, Arifin
1
Araujo, Priscila Graziele
1
Atkins, Kelly Green
1
Becerra, Enrique P.
1
Bertoncelj, Andrej
1
Besbes, Alia
1
Bleier, Alexander
1
Broeckelmann, Philipp
1
Bueno, Ricardo Luiz Pereira
1
Casteel, Patrick J.
1
Cazier, Joseph A.
1
Cezar, Asunur
1
Chandukala, Sandeep R.
1
Chen, Alex Fei-long
1
Chen, Hsiangting Shatina
1
Chen, Qian-Xia
1
Cheng, Julian Ming Sung
1
Colella, Giuseppe
1
Constantinides, Efthymios
1
Donthu, Naveen
1
Dwivedi, Yogesh Kumar
1
Elsaid, Abdel Moneim M. K.
1
Erdmann, Anett
1
more ...
less ...
Published in...
All
Harvard business review : HBR
International journal of contemporary hospitality management
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
Journal of retailing and consumer services
41
Journal of business research : JBR
35
International journal of internet marketing and advertising : IJIMA
30
Journal of management information systems : JMIS
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Information systems research : ISR
19
Journal of internet commerce
18
Electronic commerce research
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of hospitality management
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of travel and tourism marketing
12
Technological forecasting & social change : an international journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of electronic commerce research : JECR
11
Lehrbuch
11
International journal of retail & distribution management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Springer eBook Collection
10
International journal of electronic business
9
International journal of electronic customer relationship management : IJECRM
9
Journal of organizational computing and electronic commerce
9
Journal of the Academy of Marketing Science
9
CESifo working papers
8
Discussion papers / CEPR
8
Electronic commerce research and applications
8
Electronic markets : the international journal on networked business
8
International journal of electronic commerce : IJEC
8
International journal of technology marketing : IJTMkt
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Journal of hospitality marketing & management
8
Journal of marketing research : JMR
8
more ...
less ...
Source
All
ECONIS (ZBW)
70
Showing
1
-
10
of
70
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
2
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
3
The power of internet exposure : influence of online news coverage on restaurant survival
Li, Hui
;
Chen, Qian-Xia
;
Liang, Sai
;
Yang, Jing-Jing
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1399-1422
Persistent link: https://www.econbiz.de/10013164614
Saved in:
4
Tourists' booking behavior : online social media perspectives
Ghaedi, Mohammadreza
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 702-728
Persistent link: https://www.econbiz.de/10013277301
Saved in:
5
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
6
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
7
E-commerce customer attraction : digital marketing techniques, evolution and dynamics across firms
Ponzoa, José M.
;
Erdmann, Anett
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 697-715
Persistent link: https://www.econbiz.de/10012549625
Saved in:
8
Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael
- In:
International journal of electronic marketing and …
11
(
2020
)
1
,
pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
Saved in:
9
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
10
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->