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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of advertising research"
~language:"eng"
~subject:"India"
~subject:"Internet marketing"
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Search: subject_exact:"Search engine marketing"
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India
Internet marketing
Online-Marketing
209
Consumer behaviour
75
Konsumentenverhalten
75
Advertising effects
67
Werbewirkung
67
Social Web
62
Social web
62
E-commerce
37
Electronic Commerce
37
USA
36
United States
35
Online retailing
32
Online-Handel
32
Viral marketing
32
Virales Marketing
32
Advertising
28
Beziehungsmarketing
28
Relationship marketing
28
Werbung
28
Brand management
27
Markenführung
27
Website
17
Confidence
16
Vertrauen
16
Brand image
14
Markenimage
14
Einzelhandel
13
Retail trade
13
social media
13
Marketing management
12
Marketingmanagement
12
Customer satisfaction
11
Kundenzufriedenheit
11
Internet
10
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10
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10
Brand
8
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8
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Fulgoni, Gian M.
6
Fulgoni, Gian
3
Lipsman, Andrew
3
Nelson-Field, Karen
3
Sharp, Byron
3
Al-Adwan, Ahmad Samed
2
Appiah, Osei
2
Becerra, Enrique P.
2
Bellman, Steven
2
Brettel, Malte
2
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2
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2
Christodoulides, George
2
Cohen, Justin
2
Donthu, Naveen
2
Edelman, Benjamin
2
Goldsmith, Ronald E.
2
Goodrich, Kendall
2
Guillory, Monica D.
2
Heiens, Richard A.
2
Hou, Jianwei
2
Koehler, Jim
2
LaPointe, Pat
2
Lohtia, Ritu
2
Narayanaswamy, Ravi
2
Riebe, Erica
2
Roblek, Vasja
2
Sharma, Varinder M.
2
Singh, Nitish
2
Swilley, Esther
2
Teets, Jay M.
2
Teixeira, Thales
2
Vollman, Andrea
2
Abedi, Farzad
1
Abou-Elgheit, Emad
1
Abraham, Linda Boland
1
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1
Acharyulu, G. V. R. K.
1
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1
Agah, Arvin
1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of advertising research
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing intelligence & planning
45
International journal of business information systems : IJBIS
44
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ECONIS (ZBW)
209
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209
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1
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
2
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
3
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
4
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
5
Disruptive versus nondisruptive advertising in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
Saved in:
6
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
7
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
8
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
9
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
10
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
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