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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"SpringerLink / Bücher"
~subject:"Celebrity-Werbung"
~subject:"Mobile marketing"
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Celebrity-Werbung
Mobile marketing
Internet marketing
320
Online-Marketing
320
Social Web
147
Social web
147
Consumer behaviour
143
Konsumentenverhalten
143
Advertising effects
65
Brand management
65
Markenführung
65
Werbewirkung
65
Electronic Commerce
60
Viral marketing
60
Virales Marketing
60
Beziehungsmarketing
56
Relationship marketing
56
Werbung
54
Advertising
53
E-commerce
48
Online retailing
46
Online-Handel
46
social media
42
Brand image
25
Markenimage
25
Deutschland
24
Marketingmanagement
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Germany
23
Marketing management
23
Website
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Einzelhandel
18
Internet
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Marketing
18
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17
USA
17
Confidence
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Soziales Netzwerk
16
United States
16
Vertrauen
16
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15
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Katona, Zsolt
3
Gordon, Brett R.
2
Jerath, Kinshuk
2
Narayanan, Sridhar
2
Shin, Jiwoong
2
Wilbur, Kenneth C.
2
Abbasi, Amir Zaib
1
Boeck, Harold
1
Chan, Kara
1
Ding Hooi Ting
1
Dwivedi, Yogesh Kumar
1
Elsharnouby, Tamer H.
1
Fan, Fei
1
Gaiser, Christian
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Heinemann, Gerrit
1
Hussain, Ali
1
Kanso, Ali
1
Kim, Mikyoung
1
Kumar, Subodha
1
Kumar, Vikas
1
Kumar, Vinod
1
Lamberton, Cait
1
Liu, Fang
1
Loureiro, Sandra Maria Correia
1
Mittal, Saurabh
1
Nirschl, Marco
1
Olaru, Doina
1
Perren, Rebeca
1
Pritchard, Marc
1
Rehman, Umair
1
Robinot, Elisabeth
1
Sarmento, Eduardo Moraes
1
Shareef, Mahmud Akhter
1
Sharief, Omar
1
Sharif, Khurram
1
Steinberg, Laurina
1
Stephen, Andrew T.
1
Stewart, Kristin
1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
International journal of internet marketing and advertising : IJIMA
13
Journal of business research : JBR
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
International journal of advertising : the review of marketing communications
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of retailing and consumer services
6
Business horizons
4
Journal of marketing communications
4
Young consumers : insight and ideas for responsible marketers
4
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research
3
Journal of promotion management : JPM
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
Cogent business & management
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Handbook of research on effective advertising strategies in the social media age
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of hospitality marketing & management
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Kohlhammer Edition Marketing
2
Marketing efficiency in tourism : coping with volatile demand
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Rheinwerk Computing
2
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ECONIS (ZBW)
19
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
3
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
4
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
Saved in:
5
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
6
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
7
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
8
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
9
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
10
Determinants of young consumers' attitude toward mobile advertising : the role of regulatory focus
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10012179117
Saved in:
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