//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"SpringerLink / Bücher"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Search engine marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
320
Online-Marketing
320
Social Web
147
Social web
147
Consumer behaviour
143
Konsumentenverhalten
143
Advertising effects
65
Brand management
65
Markenführung
65
Werbewirkung
65
Electronic Commerce
60
Viral marketing
60
Virales Marketing
60
Beziehungsmarketing
56
Relationship marketing
56
Werbung
54
Advertising
53
E-commerce
48
Online retailing
46
Online-Handel
46
social media
42
Brand image
25
Markenimage
25
Deutschland
24
Marketingmanagement
24
Germany
23
Marketing management
23
Website
22
Einzelhandel
18
Internet
18
Marketing
18
Retail trade
17
USA
17
Confidence
16
Soziales Netzwerk
16
United States
16
Vertrauen
16
Erfolgsfaktor
15
Success factor
15
Brand
13
more ...
less ...
Online availability
All
Undetermined
235
Free
9
Type of publication
All
Article
223
Book / Working Paper
97
Type of publication (narrower categories)
All
Article in journal
222
Aufsatz in Zeitschrift
222
Konferenzschrift
7
Hochschulschrift
6
Aufsatzsammlung
5
Case study
2
Fallstudie
2
Lehrbuch
1
more ...
less ...
Language
All
English
248
German
72
Author
All
Kreutzer, Ralf T.
7
Katona, Zsolt
4
Lammenett, Erwin
4
Loureiro, Sandra Maria Correia
4
Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Jerath, Kinshuk
3
Kannan, P. K.
3
Narayanan, Sridhar
3
Sarmento, Eduardo Moraes
3
Shin, Jiwoong
3
Stephen, Andrew T.
3
Al-Adwan, Ahmad Samed
2
Becker, Maren
2
Bleier, Alexander
2
Brooks, Gillian
2
Busch, Oliver
2
Cazier, Joseph A.
2
Ceyp, Michael
2
Donthu, Naveen
2
Feng, Yang
2
Goldsmith, Ronald E.
2
Grewal, Dhruv
2
Guerreiro, João Pedro Silva Martins
2
Guillory, Monica D.
2
Hazari, Sunil
2
Heiens, Richard A.
2
Heinemann, Gerrit
2
Herhausen, Dennis
2
Hinterholzer, Thomas
2
Hou, Jianwei
2
Ibrahim, Blend
2
Janakiraman, Ramkumar
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Kishore, Amit
2
Kumar, Vinod
2
Lohtia, Ritu
2
Mathur, Manisha
2
Moe, Wendy W.
2
more ...
less ...
Institution
All
Deutscher Dialogmarketing Verband
3
Published in...
All
Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
more ...
less ...
Source
All
ECONIS (ZBW)
320
Showing
31
-
40
of
320
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Exploring the effects of media format and disclosure of native twitter ads on consumer evaluations and decision-making
Pierre, Louvins
;
Oeldorf-Hirsch, Anne
;
Yang, Yukyung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 607-643
Persistent link: https://www.econbiz.de/10014287726
Saved in:
32
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
33
Do facebook friends make me donate? : factors involved in online donations via sns
Kim, Eunyoung
;
Park, Sung-Eun
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 849-872
Persistent link: https://www.econbiz.de/10014287778
Saved in:
34
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
35
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
36
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
37
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
38
An SEM-ANP multi-criteria evaluation model for mobile advertising that affect purchase intentions : perspectives on the values of context awareness and flow experience
Hsu, Tsuen-Ho
;
Tang, Jia-Wei
;
Chen, Chun-Hsien
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10013550353
Saved in:
39
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
40
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->