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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand"
~subject:"Retail trade"
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Search: subject_exact:"Search engine marketing"
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Brand
Retail trade
Internet marketing
183
Online-Marketing
183
Consumer behaviour
97
Konsumentenverhalten
97
Social Web
89
Social web
89
E-commerce
46
Electronic Commerce
46
Online retailing
46
Online-Handel
46
Beziehungsmarketing
45
Relationship marketing
45
Viral marketing
45
Virales Marketing
45
Brand management
31
Markenführung
31
Advertising effects
29
Werbewirkung
29
Advertising
22
Marketing management
22
Marketingmanagement
22
Werbung
22
social media
22
Einzelhandel
17
Website
16
Confidence
15
Vertrauen
15
USA
14
Brand image
13
Internet
13
Markenimage
13
United States
13
Social media
10
Customer satisfaction
9
Kundenzufriedenheit
9
Mobile communications
9
Mobilkommunikation
9
Markenartikel
8
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25
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25
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Al-Adwan, Ahmad Samed
1
Ali, Omar
1
Amatulli, Cesare
1
Angriawan, Arifin
1
Barone, Michael J.
1
Becerra, Enrique P.
1
Beitelspacher, Lauren Skinner
1
Bleier, Alexander
1
Chandrasekaran, Deepa
1
Chaudhuri, Ranjan
1
Chen, Lihong
1
Cho, Yong Suk
1
Colella, Giuseppe
1
Constantinides, Efthymios
1
Du, Rex Yuxing
1
Ersoy, Ayse Begum
1
Grewal, Dhruv
1
Griffith, Denni Arli
1
Groß, Michael
1
Gupta, Pranjal
1
Harmeling, Colleen M.
1
Harris, Judy
1
Heiens, Richard A.
1
Hughes, Douglas E.
1
Jacob, Jayanth
1
Jamal, Zainab
1
Jensen, Ricard W.
1
Jewell, Robert D.
1
Khare, Arpita
1
Kozlenkova, Irina V.
1
Lee, Sang Yeal
1
Limbu, Yam B.
1
Murugan, Nithya
1
Nambisan, Priya
1
Narayanaswamy, Ravi
1
Palmatier, Robert W.
1
Pearson, J. Michael
1
Rakesh, Sapna
1
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1
Sajad Rezaei
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of the Academy of Marketing Science
Journal of business research : JBR
48
Journal of retailing and consumer services
38
The journal of product & brand management
22
The journal of brand management : an international journal
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
International journal of internet marketing and advertising : IJIMA
10
Marketing intelligence & planning
10
International journal of retail & distribution management
8
Journal of marketing communications
8
Journal of promotion management : innovations in planning and applied research
8
Journal of retailing
8
Business horizons
7
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of strategic marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Technological forecasting & social change : an international journal
6
European journal of marketing : EJM
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of hospitality management
5
Journal of internet commerce
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Marketing science
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
Global business review
4
International journal of technology marketing : IJTMkt
4
Journal of consumer marketing
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of organizational computing and electronic commerce
4
Journal of promotion management : JPM
4
Quantitative marketing and economics : QME
4
Springer eBook Collection
4
Administrative Sciences : open access journal
3
Australasian marketing journal
3
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ECONIS (ZBW)
25
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1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
3
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
4
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
5
Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael
- In:
International journal of electronic marketing and …
11
(
2020
)
1
,
pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
Saved in:
6
The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
Saved in:
7
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
8
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
9
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
10
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
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