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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Marketing management"
~subject:"Retail trade"
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Search: subject_exact:"Search engine marketing"
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Marketing management
Retail trade
Internet marketing
183
Online-Marketing
183
Consumer behaviour
97
Konsumentenverhalten
97
Social Web
89
Social web
89
E-commerce
46
Electronic Commerce
46
Online retailing
46
Online-Handel
46
Beziehungsmarketing
45
Relationship marketing
45
Viral marketing
45
Virales Marketing
45
Brand management
31
Markenführung
31
Advertising effects
29
Werbewirkung
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22
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social media
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Palmatier, Robert W.
3
Grewal, Dhruv
2
Gu, Flora Fang
2
Heiens, Richard A.
2
Leung, Fine F.
2
Narayanaswamy, Ravi
2
Agnihotri, Raj
1
Akroush, Mamoun N.
1
Albers, Sönke
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Chaudhuri, Ranjan
1
Cheng, Yimin
1
Clement, Michel
1
Colella, Giuseppe
1
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1
Dahl, Darren W.
1
Du, Rex Yuxing
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Greene, Mallik
1
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1
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1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of the Academy of Marketing Science
Journal of business research : JBR
35
Journal of retailing and consumer services
31
International journal of internet marketing and advertising : IJIMA
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of strategic marketing
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
11
Springer eBook Collection
11
The journal of business & industrial marketing
11
Journal of marketing communications
10
Journal of retailing
10
International journal of retail & distribution management
9
Marketing intelligence & planning
9
European research studies
8
International journal of advertising : the review of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing management : MM
8
Journal of promotion management : innovations in planning and applied research
7
Business horizons
6
Contemporary research in e-branding
6
European journal of marketing : EJM
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of business information systems : IJBIS
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of technology marketing : IJTMkt
6
Journal of advertising research
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Premier reference source
6
SpringerLink / Bücher
6
E-marketing ; Vol. 1
5
Journal of marketing analytics : JMA
5
Journal of marketing education : JME
5
Journal of promotion management : JPM
5
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ECONIS (ZBW)
39
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1
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
3
Exclusivity strategies for digital products across digital and physical markets
Otten, Cord
;
Clement, Michel
;
Albers, Sönke
;
Kleinen, Ole
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
4
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
5
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
6
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
7
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
8
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
9
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
10
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
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