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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~subject:"Einzelhandel"
~subject:"Markenimage"
~subject:"Online retailing"
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Einzelhandel
Markenimage
Online retailing
Internet marketing
147
Online-Marketing
147
Consumer behaviour
77
Konsumentenverhalten
77
Social Web
68
Social web
68
E-commerce
37
Electronic Commerce
37
Online-Handel
37
Viral marketing
37
Virales Marketing
37
Beziehungsmarketing
32
Relationship marketing
32
Brand management
25
Markenführung
25
social media
22
Advertising effects
21
Werbewirkung
21
Advertising
17
Werbung
17
Website
16
Retail trade
15
Confidence
14
USA
14
Vertrauen
14
United States
13
Marketing management
12
Marketingmanagement
12
Brand image
11
Internet
11
Customer satisfaction
9
Kundenzufriedenheit
9
Mobile communications
7
Mobilkommunikation
7
e-commerce
7
Brand
6
India
6
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51
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51
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English
51
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Al-Adwan, Ahmad Samed
2
Kannan, P. K.
2
Stephen, Andrew T.
2
Trusov, Michael
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amatulli, Cesare
1
Amritesh
1
Angriawan, Arifin
1
Arroyo, Pilar
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Becerra, Enrique P.
1
Bertoncelj, Andrej
1
Bleier, Alexander
1
Brooks, Gillian
1
Carrete-Lucero, Lorena de la Paz
1
Carson, Stephen J.
1
Castillo, Gricel
1
Cavanaugh, Lisa A.
1
Cazier, Joseph A.
1
Chabuk, Timur
1
Chandukala, Sandeep R.
1
Chaudhuri, Ranjan
1
Chauhan, Sandeep
1
Chen, Alex Fei-long
1
Cheng, Julian Ming Sung
1
Cho, Sanghoon
1
Colella, Giuseppe
1
Constantinides, Efthymios
1
Dahl, Darren W.
1
Deshwal, Pankaj
1
Fatima, Tayyba
1
Gautam, Vikas
1
Goldsmith, Ronald E.
1
Goyal, Mehak
1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of business research : JBR
116
Journal of retailing and consumer services
100
International journal of internet marketing and advertising : IJIMA
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
Journal of management information systems : JMIS
36
The journal of product & brand management
36
Information systems research : ISR
33
International journal of hospitality management
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Tourism management : research, policies, practice
29
Journal of internet commerce
27
Journal of marketing communications
27
Cogent business & management
25
Electronic commerce research
23
The journal of brand management : an international journal
22
Technological forecasting & social change : an international journal
20
International journal of advertising : the review of marketing communications
19
Journal of electronic commerce research : JECR
19
Journal of hospitality marketing & management
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of promotion management : innovations in planning and applied research
18
Journal of retailing
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
International journal of electronic commerce : IJEC
16
Marketing intelligence & planning
16
Tourism management perspectives : TMP
16
Asia Pacific journal of marketing and logistics
15
International journal of business information systems : IJBIS
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of technology marketing : IJTMkt
15
Springer eBook Collection
15
International journal of contemporary hospitality management
14
Journal of strategic marketing
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of retail & distribution management
13
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ECONIS (ZBW)
51
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1
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
2
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
3
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
4
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
5
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
6
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
7
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
8
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
9
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
10
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
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