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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~subject:"Einzelhandel"
~subject:"Mobile communications"
~subject:"Online retailing"
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Einzelhandel
Mobile communications
Online retailing
Internet marketing
147
Online-Marketing
147
Consumer behaviour
77
Konsumentenverhalten
77
Social Web
68
Social web
68
E-commerce
37
Electronic Commerce
37
Online-Handel
37
Viral marketing
37
Virales Marketing
37
Beziehungsmarketing
32
Relationship marketing
32
Brand management
25
Markenführung
25
social media
22
Advertising effects
21
Werbewirkung
21
Advertising
17
Werbung
17
Website
16
Retail trade
15
Confidence
14
USA
14
Vertrauen
14
United States
13
Marketing management
12
Marketingmanagement
12
Brand image
11
Internet
11
Markenimage
11
Customer satisfaction
9
Kundenzufriedenheit
9
Mobilkommunikation
7
e-commerce
7
Brand
6
India
6
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21
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Article
48
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Article in journal
48
Aufsatz in Zeitschrift
48
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English
48
Author
All
Kannan, P. K.
2
Trusov, Michael
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amatulli, Cesare
1
Amritesh
1
Angriawan, Arifin
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Becerra, Enrique P.
1
Bertoncelj, Andrej
1
Bleier, Alexander
1
Carson, Stephen J.
1
Cazier, Joseph A.
1
Chandukala, Sandeep R.
1
Chaudhuri, Ranjan
1
Chen, Alex Fei-long
1
Cheng, Julian Ming Sung
1
Cho, Sanghoon
1
Colella, Giuseppe
1
Constantinides, Efthymios
1
Deshwal, Pankaj
1
Drossos, Dimitris
1
Fatima, Tayyba
1
Forman, Christopher
1
Goldsmith, Ronald E.
1
Goyal, Mehak
1
Groß, Michael
1
Gu, Xian
1
Gupta, Pranjal
1
Haan, Evert de
1
Harmeling, Colleen M.
1
Harris, Judy
1
Heiens, Richard A.
1
Ho-Dac, Nga N.
1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of retailing and consumer services
87
Journal of business research : JBR
79
International journal of internet marketing and advertising : IJIMA
43
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of management information systems : JMIS
35
Information systems research : ISR
33
International journal of hospitality management
28
Electronic commerce research
23
Journal of internet commerce
22
Technological forecasting & social change : an international journal
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Journal of hospitality marketing & management
17
Journal of retailing
17
International journal of business information systems : IJBIS
16
International journal of electronic commerce : IJEC
16
Journal of electronic commerce research : JECR
16
Journal of marketing communications
16
Tourism management : research, policies, practice
16
International journal of contemporary hospitality management
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Cogent business & management
13
International journal of advertising : the review of marketing communications
13
International journal of retail & distribution management
13
Springer eBook Collection
13
Electronic commerce research and applications
12
Electronic markets : the international journal on networked business
12
Journal of marketing research
12
Journal of the Academy of Marketing Science
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of technology marketing : IJTMkt
11
Global business review
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of retail and distribution management
10
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Source
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ECONIS (ZBW)
48
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48
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1
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
2
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
3
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
4
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
5
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
6
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
7
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
8
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
9
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
10
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
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