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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~subject:"Markenführung"
~subject:"Social web"
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Search: subject_exact:"Search engine marketing"
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Markenführung
Social web
Internet marketing
147
Online-Marketing
147
Consumer behaviour
77
Konsumentenverhalten
77
Social Web
68
E-commerce
37
Electronic Commerce
37
Online retailing
37
Online-Handel
37
Viral marketing
37
Virales Marketing
37
Beziehungsmarketing
32
Relationship marketing
32
Brand management
25
social media
22
Advertising effects
21
Werbewirkung
21
Advertising
17
Werbung
17
Website
16
Einzelhandel
15
Retail trade
15
Confidence
14
USA
14
Vertrauen
14
United States
13
Marketing management
12
Marketingmanagement
12
Brand image
11
Internet
11
Markenimage
11
Customer satisfaction
9
Kundenzufriedenheit
9
Mobile communications
7
Mobilkommunikation
7
e-commerce
7
Brand
6
India
6
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Article
74
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74
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74
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English
74
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Stephen, Andrew T.
3
Al-Adwan, Ahmad Samed
2
Bleier, Alexander
2
Brooks, Gillian
2
Donthu, Naveen
2
Grewal, Dhruv
2
Guillory, Monica D.
2
Heiens, Richard A.
2
Herhausen, Dennis
2
Janakiraman, Ramkumar
2
Kannan, P. K.
2
Lohtia, Ritu
2
Moe, Wendy W.
2
Narayanaswamy, Ravi
2
Palmatier, Robert W.
2
Roblek, Vasja
2
Schweidel, David A.
2
Abou-Elgheit, Emad
1
Ahmed, Aun
1
Al-Essa, Maha
1
Alhorani, Alaa
1
Ali, Omar
1
Amritesh
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Atkins, Kelly Green
1
Ballings, Michel
1
Barbosa, Belem
1
Barwise, Patrick
1
Bayerl, Andreas
1
Ben Yahia, Imene
1
Berger, Jonah
1
Bertoncelj, Andrej
1
Bezawada, Ram
1
Bhattacharyya, Siddhartha
1
Brown, Cheryl O.
1
Bueno, Ricardo Luiz Pereira
1
Carrete-Lucero, Lorena de la Paz
1
Carson, Stephen J.
1
Castillo, Gricel
1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of business research : JBR
207
International journal of internet marketing and advertising : IJIMA
118
Journal of retailing and consumer services
99
International journal of advertising : the review of marketing communications
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Journal of marketing communications
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
55
Technological forecasting & social change : an international journal
55
The journal of product & brand management
51
Tourism management : research, policies, practice
48
International journal of hospitality management
47
Business horizons
44
Cogent business & management
44
Information systems research : ISR
44
Journal of internet commerce
43
Journal of management information systems : JMIS
42
International journal of technology marketing : IJTMkt
38
The journal of brand management : an international journal
38
SpringerLink / Bücher
36
Marketing intelligence & planning
35
Journal of advertising research
34
Journal of strategic marketing
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Electronic commerce research
30
International journal of business information systems : IJBIS
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
International journal of contemporary hospitality management
28
Journal of electronic commerce research : JECR
27
Psychology & marketing
27
Journal of marketing management : MM
26
Springer eBook Collection
26
Journal of hospitality marketing & management
25
Journal of travel and tourism marketing
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
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ECONIS (ZBW)
74
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41
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
42
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
43
Reference group influence on user connections with social networking sites : a study of Facebook
Wei, Yujie
;
Murshed, Feisal
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 333-350
Persistent link: https://www.econbiz.de/10012168809
Saved in:
44
To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja
;
Pejić Bach, Mirjana
;
Meško, Maja
; …
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10011849129
Saved in:
45
Demand hierarchy model and its measurement for online brand community participation
Chen, Lihong
;
Yan, Xinfeng
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 167-183
Persistent link: https://www.econbiz.de/10011849207
Saved in:
46
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
47
Improving consumer mindset metrics and shareholder value through social media : the different roles of owned and earned media
Colicev, Anatoli
;
Malshe, Ashwin
;
Pauwels, Koen
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10011804088
Saved in:
48
What's the value of a like?
John, Leslie K.
;
Mochon, Daniel
;
Emrich, Oliver
; …
- In:
Harvard business review : HBR
95
(
2017
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10011685728
Saved in:
49
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
50
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
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