What's the value of a like?
by Leslie K. John, Daniel Mochon, Oliver Emrich, and Janet Schwartz
| Year of publication: |
March-April 2017
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|---|---|
| Authors: | John, Leslie K. ; Mochon, Daniel ; Emrich, Oliver ; Schwartz, Janet |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 95.2017, 2, p. 108-115
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| Subject: | Markenführung | Brand management | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011685728