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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"United States"
~type_genre:"Article in journal"
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Search: subject_exact:"Search engine marketing"
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United States
Internet marketing
95
Online-Marketing
95
Consumer behaviour
47
Konsumentenverhalten
47
Social Web
38
Social web
38
E-commerce
33
Electronic Commerce
33
Online retailing
27
Online-Handel
27
Beziehungsmarketing
24
Relationship marketing
24
Viral marketing
19
Virales Marketing
19
Brand management
14
Confidence
14
Markenführung
14
Vertrauen
14
Einzelhandel
13
Retail trade
13
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13
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12
social media
12
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10
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7
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Cazier, Joseph A.
2
Goldsmith, Ronald E.
2
Swilley, Esther
2
Birnbaum, Daniel
1
Davis, Katie
1
Donthu, Naveen
1
Elsaid, Abdel Moneim M. K.
1
Guillory, Monica D.
1
Gupta, Pranjal
1
Harris, Judy
1
Heiens, Richard A.
1
Heitmeyer, Jeanne
1
Kim, Iksuk
1
Knight, Michael B.
1
Lohtia, Ritu
1
May, Douglas B.
1
Misener, Jenna
1
Nambisan, Priya
1
Narayanaswamy, Ravi
1
Sheridan, Michael J.
1
Sullivan, Pauline
1
Tran, Jennifer
1
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1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of travel and tourism marketing
6
MIT sloan management review
6
International journal of e-business research : an official publication of the Information Resources Management Association
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Business horizons
4
Information systems research : ISR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The journal of consumer marketing
4
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
American economic review
2
Electronic commerce research
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of electronic business
2
International journal of electronic customer relationship management : IJECRM
2
International journal of hospitality management
2
International journal of nonprofit & voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
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ECONIS (ZBW)
12
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1
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10
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12
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date (oldest first)
1
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
2
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
3
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
4
Lifestyle retail internet marketing: how does it meet consumer needs
Davis, Katie
;
Misener, Jenna
;
Tran, Jennifer
; …
- In:
International journal of electronic marketing and …
3
(
2010
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10003985495
Saved in:
5
Leisure, wine and the internet : exploring the factors that impact the purchase of wine online
Sheridan, Michael J.
;
Cazier, Joseph A.
;
May, Douglas B.
- In:
International journal of electronic marketing and …
2
(
2008/09
)
3
,
pp. 284-297
Persistent link: https://www.econbiz.de/10003801578
Saved in:
6
Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Nambisan, Priya
;
Watt, James
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 150-175
Persistent link: https://www.econbiz.de/10003781049
Saved in:
7
"You should buy this one!" : the influence of online recommendations on product attitudes and choice confidence
Harris, Judy
;
Gupta, Pranjal
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003781060
Saved in:
8
Assessing the impact of corporate credibility and technology acceptance on online shopping
Swilley, Esther
;
Goldsmith, Ronald E.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
3
,
pp. 199-216
Persistent link: https://www.econbiz.de/10003472024
Saved in:
9
Projecting values online: an e-tailing goldmine?
Cazier, Joseph A.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
3
,
pp. 217-235
Persistent link: https://www.econbiz.de/10003472028
Saved in:
10
The role of perceived risk on purchase intention in internet shopping
Kim, Iksuk
- In:
International journal of electronic marketing and …
1
(
2006/07
)
3
,
pp. 279-288
Persistent link: https://www.econbiz.de/10003472031
Saved in:
1
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