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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of personal selling & sales management"
~subject:"Unternehmensnetzwerk"
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Search: subject_exact:"B-to-B-Markenführung"
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Unternehmensnetzwerk
B-to-B-Marketing
169
Business-to-business marketing
169
Lieferantenmanagement
90
Supplier relationship management
90
industrial marketing
56
business marketing
54
Beziehungsmarketing
44
Relationship marketing
44
Salespeople
28
Selling
28
Verkauf
28
Verkaufspersonal
28
Marketing management
27
Marketingmanagement
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Marketing
26
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United States
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Consumer behaviour
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Vertrauen
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Customer satisfaction
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Innovation
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Kundenzufriedenheit
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Brand management
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Business network
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E-commerce
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Electronic Commerce
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Markenführung
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Marketing theory
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Marketingtheorie
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Customer value
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Firm performance
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Industrie
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Camarero Izquierdo, Carmen
1
Cho, Hyejeong
1
Hammervoll, Trond
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Haugland, Sven A.
1
Henneberg, Stephen
1
Jiang, Zhizhong
1
Karayanni, Despina A.
1
Kim, Kyunghee
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Laage-Hellman, Jens
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Lee, Heesang
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Li, Xiaoling
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Li, Xinjian
1
Lind, Frida
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Naudé, Peter
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Park, Changhyun
1
Perna, Andrea
1
Redondo-Carretero, María
1
Ryu, Sungmin
1
Shiu, Eric
1
Wang, Rui
1
Xie, Chunyan
1
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Harvard business review : HBR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business-to-business marketing
Journal of personal selling & sales management
Industrial marketing management : the international journal for industrial and high-tech firms
70
The journal of business & industrial marketing
19
Journal of business research : JBR
7
Field guide to case study research in business-to-business marketing and purchasing
2
Information - Organisation - Produktion
2
Journal of marketing
2
Marketing theory
2
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
2
SpringerLink / Bücher
2
The Oxford handbook of strategic sales and sales management
2
The economics of interfirm networks
2
Advances in international marketing
1
Akademische Abhandlungen zu den Wirtschaftswissenschaften
1
Asian business & management
1
Collaboration and competition in business ecosystems
1
Critical perspectives on international business
1
DUV : Wirtschaftswissenschaft
1
Economic and business review : EBR
1
Economies et sociétés ; 45,4
1
Electronic business interoperability : concepts, opportunities and challenges
1
Electronic markets : the international journal on networked business
1
Entrepreneurial business and economics review : EBER
1
Entrepreneurship research journal : ERJ
1
European journal of marketing
1
Gabler Edition Wissenschaft : Business-to-Business-Marketing
1
Handbook of business-to-business marketing
1
Handbook of relationship marketing
1
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
1
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
1
International journal of entrepreneurial venturing
1
International journal of networking and virtual organisations : IJNVO
1
International journal of procurement management
1
International journal of services and operations management
1
Journal of Business & Industrial Marketing
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3 / 4
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3/4
1
Journal of Business and Industrial Marketing Ser.
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Journal of enterprising culture
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Journal of euromarketing
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ECONIS (ZBW)
9
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1
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9
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date (oldest first)
1
An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling
;
Li, Xinjian
;
Wang, Rui
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Saved in:
2
Relationships between entrepreneurs in business incubators : an exploratory case study
Redondo-Carretero, María
;
Camarero Izquierdo, Carmen
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011674247
Saved in:
3
Expanding the unit of analysis from firms to supply networks
Hammervoll, Trond
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 193-205
Persistent link: https://www.econbiz.de/10011606382
Saved in:
4
Formation of reputation in business markets
Xie, Chunyan
;
Haugland, Sven A.
- In:
Journal of business-to-business marketing
23
(
2016
)
1
,
pp. 25-45
Persistent link: https://www.econbiz.de/10011496532
Saved in:
5
A model of interorganizational networking antecedents, consequences and business performance
Karayanni, Despina A.
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 293-312
Persistent link: https://www.econbiz.de/10011432745
Saved in:
6
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Saved in:
7
Customer involvement in product development : an industrial network perspective
Laage-Hellman, Jens
;
Lind, Frida
;
Perna, Andrea
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 257-276
Persistent link: https://www.econbiz.de/10010478072
Saved in:
8
Effects of network embeddedness on the relationship between environmental volatility and interfirm contracts
Ryu, Sungmin
;
Cho, Hyejeong
;
Kim, Kyunghee
- In:
Journal of business-to-business marketing
20
(
2013
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10010187440
Saved in:
9
Operationalizing trust, reliance, and dependence in business relationships : responding to the ongoing naming and cross-level problems
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephen
; …
- In:
Journal of business-to-business marketing
20
(
2013
)
4
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010228318
Saved in:
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