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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"The service industries journal"
~subject:"Banking services"
~subject:"Customer retention"
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Search: subject:"Customer loyalty"
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Banking services
Customer retention
Beziehungsmarketing
23
Relationship marketing
23
Customer satisfaction
19
Kundenzufriedenheit
19
Consumer behaviour
18
Konsumentenverhalten
18
Kundenbindung
18
customer loyalty
14
Dienstleistungsqualität
13
Service quality
13
Customer loyalty
4
Customer value
4
Kundenbindungsprogramm
4
Kundenwert
4
Loyalty program
4
customer satisfaction
4
service quality
4
B-to-B-Marketing
3
Brand management
3
Business-to-business marketing
3
Markenführung
3
Social Web
3
Social web
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Beschwerdemanagement
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Betriebliche Wertschöpfung
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Brand
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2
E-commerce
2
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Krankenhaus
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Lieferantenmanagement
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Markenartikel
2
Online retailing
2
Online-Handel
2
Product management
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2
Service-Dominant Logic
2
Service-dominant logic
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Almquist, Eric
2
Alves, Helena
1
Arora, Mehak
1
Barreto, Tais
1
Baum, Tom
1
Ben Mrad, Selima
1
Berry, Leonard L.
1
Block, Nicholas
1
Chang, Chun-Ming
1
Cleghorn, Jamie
1
Courtney, Paula
1
Davis, Scott W.
1
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1
Fu, Xiaorong
1
Haghighi, Azin Mostajer
1
Haverila, Kai
1
Haverila, Matti J.
1
Ito, Rie
1
Kaabachi, Souheila
1
Kasiri, Leila Agha
1
Kato, Takumi
1
Kuusisto, Arja
1
Kuusisto, Jari
1
Lafley, A . G.
1
Markey, Rob
1
Martin, Roger L.
1
McLaughlin, Caitlin
1
Nishiguchi, Kazuki
1
Pang, Jing
1
Pereira, Carla Alexandra Barbosa
1
Rabbanee, Fazlul K.
1
Ramaseshan, B.
1
Robertson, Thomas S.
1
Senior, John
1
Shafti, Farhad
1
Shaheen Mansori
1
Sherer, Lori
1
Sohail, M. Sadiq
1
Stein, Alisha
1
Takenaka, Nobu
1
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Harvard business review : HBR
Journal of marketing analytics : JMA
The service industries journal
Journal of retailing and consumer services
22
SpringerLink / Bücher
20
Journal of business research : JBR
17
Research
12
Springer eBook Collection
11
Journal of marketing theory and practice
10
Psychology & marketing
9
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Exploring the rise of fandom in contemporary consumer culture
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
The journal of services marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Computer-mediated marketing strategies : social media and online brand communities
4
Edward Elgar E-Book Archive
4
European journal of marketing : EJM
4
Forum Marketing
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Dissertation Series CentER
3
Handbook of research on retailer-consumer relationship development
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems and e-business management : ISeB
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of service theory and practice : JSTP
3
Kundenmanagement & Electronic Commerce
3
Reihe Dienstleistungsmanagement | Dienstleistungsmarketing
3
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ECONIS (ZBW)
19
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1
Effect of e-referral incentive programs on referrer loyalty on social platforms
Fu, Xiaorong
;
Pang, Jing
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10013466628
Saved in:
2
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
3
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
4
Determinants of
customer
loyalty
in online group-buying : the self-regulation mechanism
Chang, Chun-Ming
- In:
The service industries journal
43
(
2023
)
5/6
,
pp. 400-421
Persistent link: https://www.econbiz.de/10014321595
Saved in:
5
Selection versus scale : loyalty indices for brand management
Kato, Takumi
;
Takenaka, Nobu
;
Ito, Rie
;
Nishiguchi, Kazuki
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 836-853
Persistent link: https://www.econbiz.de/10014537406
Saved in:
6
Reshaping the bank experience for GEN Z in France
Kaabachi, Souheila
;
Ben Mrad, Selima
;
Barreto, Tais
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10013390743
Saved in:
7
Why
customer
loyalty
programs can backfire
Robertson, Thomas S.
;
Courtney, Paula
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 21-24
Persistent link: https://www.econbiz.de/10012627112
Saved in:
8
"If you violate emotional trust, you might lose ther customer forever"
Whiteside, Janey
(
interviewee
)
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 24-25
Persistent link: https://www.econbiz.de/10012627113
Saved in:
9
Are you undervaluing your customers? : it's time to start measuring and managing their worth
Markey, Rob
- In:
Harvard business review : HBR
98
(
2020
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10012163231
Saved in:
10
Status demotion in hierarchical loyalty programs : effects of payment source
Ramaseshan, B.
;
Stein, Alisha
;
Rabbanee, Fazlul K.
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011579171
Saved in:
1
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