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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of marketing analytics : JMA"
~subject:"Banking services"
~subject:"Customer retention"
~subject:"Konsumentenverhalten"
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Banking services
Customer retention
Konsumentenverhalten
Kundenbindung
11
Consumer behaviour
7
Beziehungsmarketing
6
Relationship marketing
6
Customer satisfaction
5
Kundenzufriedenheit
5
Brand management
3
Markenführung
3
Social Web
3
Social web
3
Brand
2
Customer loyalty
2
Dienstleistungsqualität
2
Markenartikel
2
Product management
2
Produktmanagement
2
Service quality
2
Angst
1
Anxiety
1
Attitudinal and behavioral loyalty
1
B-to-B-Marketing
1
Bank
1
Bankgeschäft
1
Brand community membership
1
Brand love
1
Brand loyalty
1
Business-to-business marketing
1
Cancer
1
Competitive advantage
1
Consumer engagement
1
Consumers
1
Cultural values
1
Customer relationship management
1
Customer value
1
Delight
1
Dienstleistungsmanagement
1
Dienstleistungssektor
1
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13
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Almquist, Eric
2
Arora, Mehak
1
Barreto, Tais
1
Ben Mrad, Selima
1
Berezan, Orie
1
Berry, Leonard L.
1
Bischoff, Jared
1
Block, Nicholas
1
Cleghorn, Jamie
1
Courtney, Paula
1
Davis, Scott W.
1
Haverila, Kai
1
Haverila, Matti J.
1
Ito, Rie
1
Kaabachi, Souheila
1
Kasiri, Leila Agha
1
Kato, Takumi
1
Lafley, A . G.
1
Markey, Rob
1
Martin, Roger L.
1
McLaughlin, Caitlin
1
Nishiguchi, Kazuki
1
Robertson, Thomas S.
1
Scardicchio, Lorenzo
1
Senior, John
1
Shaheen Mansori
1
Sherer, Lori
1
Sohail, M. Sadiq
1
Takenaka, Nobu
1
Whiteside, Janey
1
Wilmet, Jody
1
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Harvard business review : HBR
Journal of marketing analytics : JMA
Journal of retailing and consumer services
49
Journal of business research : JBR
27
SpringerLink / Bücher
20
The service industries journal
15
Journal of hospitality marketing & management
14
Cogent business & management
13
International journal of contemporary hospitality management
13
Psychology & marketing
12
Research
12
Springer eBook Collection
12
Journal of marketing theory and practice
10
Services marketing quarterly
10
The international journal of bank marketing : IJBM
10
Asia Pacific journal of marketing and logistics
9
International journal of hospitality management
9
Journal of the Academy of Marketing Science
9
The TQM journal : the international review of organizational improvement
8
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
The journal of services marketing
7
Australasian marketing journal
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of electronic customer relationship management : IJECRM
6
International journal of quality and service sciences
6
Inventi impact: retailing & consumer services
6
Journal of Asian finance, economics and business : JAFEB
6
Marketing intelligence & planning
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Tourism management : research, policies, practice
6
African journal of business and economic research : AJBER
5
European journal of marketing : EJM
5
Exploring the rise of fandom in contemporary consumer culture
5
International journal of business information systems : IJBIS
5
International journal of quality & reliability management
5
International journal of retail & distribution management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of retailing
5
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ECONIS (ZBW)
13
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13
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date (oldest first)
1
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
2
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
3
Selection versus scale : loyalty indices for brand management
Kato, Takumi
;
Takenaka, Nobu
;
Ito, Rie
;
Nishiguchi, Kazuki
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 836-853
Persistent link: https://www.econbiz.de/10014537406
Saved in:
4
Reshaping the bank experience for GEN Z in France
Kaabachi, Souheila
;
Ben Mrad, Selima
;
Barreto, Tais
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10013390743
Saved in:
5
Why
customer
loyalty
programs can backfire
Robertson, Thomas S.
;
Courtney, Paula
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 21-24
Persistent link: https://www.econbiz.de/10012627112
Saved in:
6
"If you violate emotional trust, you might lose ther customer forever"
Whiteside, Janey
(
interviewee
)
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 24-25
Persistent link: https://www.econbiz.de/10012627113
Saved in:
7
Are you undervaluing your customers? : it's time to start measuring and managing their worth
Markey, Rob
- In:
Harvard business review : HBR
98
(
2020
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10012163231
Saved in:
8
The digital self and
customer
loyalty
: from theory to virtual reality
Bischoff, Jared
;
Berezan, Orie
;
Scardicchio, Lorenzo
- In:
Journal of marketing analytics : JMA
7
(
2019
)
4
,
pp. 220-233
Persistent link: https://www.econbiz.de/10012129491
Saved in:
9
The B2B elements of value : how to measure : and deliver : what business customers want
Almquist, Eric
;
Cleghorn, Jamie
;
Sherer, Lori
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 72-81
Persistent link: https://www.econbiz.de/10011879544
Saved in:
10
Customer
loyalty
is overrated
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
Saved in:
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