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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Lauga, Dominique Olié"
~person:"Ofek, Elie"
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Harvard business review : HBR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research : JMR
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Are you ignoring trends that could shake up your business?
Ofek, Elie
;
Wathieu, Luc
- In:
Harvard business review : HBR
88
(
2010
)
7/8
,
pp. 124-131
Persistent link: https://www.econbiz.de/10008658589
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Market research and innovation strategy in a duopoly
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 373-396
Persistent link: https://www.econbiz.de/10003843340
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