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~isPartOf:"Harvard business review : HBR"
~isPartOf:"The IUP journal of brand management : IJBRM"
~language:"dan"
~language:"eng"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Markenführung
Personalmanagement
USA
230
United States
230
Strategic management
158
Strategisches Management
158
Brand management
121
Führungsstil
89
Leadership style
89
Organisatorischer Wandel
82
Organizational change
82
Consumer behaviour
73
Innovation management
73
Innovationsmanagement
73
Konsumentenverhalten
73
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65
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65
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54
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54
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54
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54
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52
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52
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52
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Marketingmanagement
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19
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19
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Uggla, Henrik
11
Dev, Chekitan S.
6
Attri, Rekha
3
Cappelli, Peter
3
Otubanjo, Olutayo
3
Ready, Douglas A.
3
Beard, Alison
2
Cleff, Thomas
2
Conger, Jay A.
2
Fournier, Susan
2
Groysberg, Boris
2
Hill, Linda A.
2
Jain, Ankita
2
Kakati, Rinalini P.
2
Khan, Bilal Mustafa
2
Lashgari, Maryam
2
Mathews, Jose
2
Muralidhara, G. V.
2
Purkayastha, Debapratim
2
Ragel, V. R.
2
Ruzzier, Mitja
2
Sharma, Ritu
2
Vasavada-Oza, Falguni
2
Walter, Nadine
2
Williams, Joan
2
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1
Ahrendts, Angela
1
Ain, Aron
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1
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1
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1
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1
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1
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1
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1
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Published in...
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Harvard business review : HBR
The IUP journal of brand management : IJBRM
Journal of business research : JBR
704
The international journal of human resource management
589
The journal of brand management : an international journal
564
The journal of product & brand management
387
International journal of human resource management
311
Journal of retailing and consumer services
290
Human resource management
247
Human resource management review
242
International journal of hospitality management
168
Employee relations
155
Management revue : socio-economic studies
151
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
137
European journal of marketing : EJM
126
International journal of manpower
124
Industrial marketing management : the international journal for industrial and high-tech firms
115
Cogent business & management
114
Psychology & marketing
113
International journal of contemporary hospitality management
111
Journal of strategic marketing
111
SpringerLink / Bücher
108
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
104
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Business horizons
87
European journal of international management : EJIM
86
Global business review
84
Springer eBook Collection
83
Journal of business ethics : JOBE
82
Asia Pacific : journal of human resources
81
Journal of marketing
81
International journal of human resources development and management : IJHRDM
78
Tourism management : research, policies, practice
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
73
Marketing letters : a journal of research in marketing
71
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ECONIS (ZBW)
170
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1
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10
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170
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1
Rethinking the decision factory
Martin, Roger L.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010128897
Saved in:
2
Stop overengineering people
management
Cappelli, Peter
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012289042
Saved in:
3
Reinventing talent
management
: how GE uses analytics to guide a more digital, far-flung workforce
Prokesch, Steven
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011730410
Saved in:
4
Can a work-at-home policy hurt morale?
Bharadwaj, Sangeeta Shah
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 105-109
Persistent link: https://www.econbiz.de/10010514568
Saved in:
5
Artist as brand portfolio manager : a strategic brand
management
framing of the artist
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 24-32
Persistent link: https://www.econbiz.de/10011538379
Saved in:
6
Brand
management
throughout professional athletes' carees
Schweitzer, Nicolas
;
Dietl, Helmut
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10011536122
Saved in:
7
Brand
management
at Singapore Airlines
Singh, Geeta
;
Purkayastha, Debapratim
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 39-54
Persistent link: https://www.econbiz.de/10011300966
Saved in:
8
Using social media for employer branding and talent
management
: an experiential study
Kaur, Prabhjot
;
Sharma, Shikha
;
Kaur, Japneet
;
Sharma, …
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10011300973
Saved in:
9
Energy versus relevance in a comparative brand equity context : implications for brand portfolio
management
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 29-39
Persistent link: https://www.econbiz.de/10010490356
Saved in:
10
The sins of brand portfolio
management
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
4
,
pp. 7-15
Persistent link: https://www.econbiz.de/10010233464
Saved in:
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