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~isPartOf:"Harvard business review : HBR"
~language:"dan"
~language:"eng"
~person:"Dawar, Niraj"
~person:"Schlesinger, Leonard A."
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Dawar, Niraj
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ECONIS (ZBW)
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Marketing in the age of Alexa : aI assistants will transform how companies and customers connect
Dawar, Niraj
;
Bendle, Neil T.
- In:
Harvard business review : HBR
96
(
2018
)
3
,
pp. 80-86
Persistent link: https://www.econbiz.de/10011879672
Saved in:
2
New project? : don't analyze-act
Schlesinger, Leonard A.
;
Kiefer, Charles F.
;
Brown, Paul B.
- In:
Harvard business review : HBR
90
(
2012
)
3
,
pp. 154-158
Persistent link: https://www.econbiz.de/10009510038
Saved in:
3
When marketing is strategy
Dawar, Niraj
- In:
Harvard business review : HBR
91
(
2013
)
12
,
pp. 100-108
Persistent link: https://www.econbiz.de/10010226667
Saved in:
4
Will a bank's new technology help or hurt morale?
Schlesinger, Leonard A.
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 144-149
Persistent link: https://www.econbiz.de/10012627622
Saved in:
5
Putting the service-profit chain to work
Heskett, James L.
;
Jones, Thomas O.
;
Loveman, Gary W.
; …
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003736022
Saved in:
6
Choosing strategies for change
Kotter, John P.
;
Schlesinger, Leonard A.
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 130-139
Persistent link: https://www.econbiz.de/10003736025
Saved in:
7
A better way to map brand strategy
Dawar, Niraj
;
Bagga, Charan K.
- In:
Harvard business review : HBR
93
(
2015
)
6
,
pp. 90-97
Persistent link: https://www.econbiz.de/10011296653
Saved in:
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