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~isPartOf:"Harvard business review : HBR"
~language:"dan"
~language:"eng"
~person:"Dawar, Niraj"
~subject:"Markenimage"
~subject:"Personalmanagement"
~subject:"United States"
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Marketing in the age of Alexa : aI assistants will transform how companies and customers connect
Dawar, Niraj
;
Bendle, Neil T.
- In:
Harvard business review : HBR
96
(
2018
)
3
,
pp. 80-86
Persistent link: https://www.econbiz.de/10011879672
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A better way to map brand strategy
Dawar, Niraj
;
Bagga, Charan K.
- In:
Harvard business review : HBR
93
(
2015
)
6
,
pp. 90-97
Persistent link: https://www.econbiz.de/10011296653
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