//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~language:"dan"
~language:"eng"
~person:"Dawar, Niraj"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
2
Relationship marketing
2
USA
2
United States
2
Automotive industry
1
Brand image
1
Brand management
1
Brauerei
1
Brewery
1
Competitive advantage
1
Customer value
1
Kfz-Industrie
1
Kundenwert
1
Markenführung
1
Markenimage
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Performance measurement
1
Performance-Messung
1
Wettbewerbsvorteil
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
Danish
English
Author
All
Dawar, Niraj
Martin, Roger L.
13
Ignatius, Adi
11
Porter, Michael E.
11
Groysberg, Boris
9
Gulati, Ranjay
8
Nohria, Nitin
8
Hill, Linda A.
7
Kaplan, Robert S.
7
Reeves, Martin
7
Davenport, Thomas H.
6
Dev, Chekitan S.
6
Edmondson, Amy C.
6
Berinato, Scott
5
Cappelli, Peter
5
Christensen, Clayton M.
5
Dyer, Jeffrey H.
5
Fernández-Aráoz, Claudio
5
Furr, Nathan
5
Garvin, David A.
5
Govindarajan, Vijay
5
Ibarra, Herminia
5
Kirby, Julia
5
McGinn, Daniel
5
Stewart, Thomas A.
5
Anthony, Scott D.
4
Barton, Dominic
4
Beard, Alison
4
Collis, David
4
Dixon, Matthew
4
Ghemawat, Pankaj
4
Hamel, Gary
4
Lorsch, Jay W.
4
Mankins, Michael C.
4
McGrath, Rita Gunther
4
Paine, Lynn Sharp
4
Pisano, Gary P.
4
Raman, Anand P.
4
Ready, Douglas A.
4
Schlesinger, Leonard A.
4
Watkins, Michael
4
more ...
less ...
Published in...
All
Harvard business review : HBR
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
4
R&D / INSEAD / INSEAD
4
Research memorandum / METEOR
2
California management review
1
Global strategies for emerging Asia
1
IIM Bangalore Research Paper
1
International marketing ; Vol. I
1
International marketing ; Vol. VI
1
Journal of business ethics : JBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Journal of marketing research : JMR
1
MIT sloan management review
1
Marketing letters : a journal of research in marketing
1
Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
1
Research report / Vlerick Leuven Gent Management School
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing in the age of Alexa : aI assistants will transform how companies and customers connect
Dawar, Niraj
;
Bendle, Neil T.
- In:
Harvard business review : HBR
96
(
2018
)
3
,
pp. 80-86
Persistent link: https://www.econbiz.de/10011879672
Saved in:
2
When marketing is strategy
Dawar, Niraj
- In:
Harvard business review : HBR
91
(
2013
)
12
,
pp. 100-108
Persistent link: https://www.econbiz.de/10010226667
Saved in:
3
A better way to map brand strategy
Dawar, Niraj
;
Bagga, Charan K.
- In:
Harvard business review : HBR
93
(
2015
)
6
,
pp. 90-97
Persistent link: https://www.econbiz.de/10011296653
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->