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~isPartOf:"Harvard business review : HBR"
~language:"dan"
~language:"eng"
~person:"Dev, Chekitan S."
~person:"Hill, Linda A."
~subject:"Markenführung"
~subject:"Multinationales Unternehmen"
~subject:"Personalmanagement"
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Markenführung
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Brand management
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4
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Dev, Chekitan S.
Hill, Linda A.
Ghemawat, Pankaj
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1
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Harvard business review : HBR
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2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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2
The Cornell School of hotel administration handbook of applied hospitality strategy
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Cornell Hospitality Management: Best Practices Ser
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ECONIS (ZBW)
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1
Prune the brand portfolio? : after a big merger, a global hotel company must decide whether to keep or absorb its acquired chains
Dev, Chekitan S.
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 145-149
Persistent link: https://www.econbiz.de/10011879604
Saved in:
2
Building a game-changing talent strategy
Ready, Douglas A.
;
Hill, Linda A.
;
Thomas, Robert J.
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 63-68
Persistent link: https://www.econbiz.de/10010235444
Saved in:
3
Winning the race for talent in emerging markets
Ready, Douglas A.
;
Hill, Linda A.
;
Conger, Jay A.
- In:
Harvard business review : HBR
86
(
2008
)
11
,
pp. 62-70
Persistent link: https://www.econbiz.de/10003780323
Saved in:
4
The corporate brand : help or hindrance?
Dev, Chekitan S.
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 49-53
Persistent link: https://www.econbiz.de/10003621910
Saved in:
5
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Granoff, Jill
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 55
Persistent link: https://www.econbiz.de/10003621925
Saved in:
6
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Schulze, Horst
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 54
Persistent link: https://www.econbiz.de/10003621934
Saved in:
7
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Frampton, Jez
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 54
Persistent link: https://www.econbiz.de/10003621936
Saved in:
8
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 56
Persistent link: https://www.econbiz.de/10003623088
Saved in:
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