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~isPartOf:"Harvard business review : HBR"
~subject:"Business-to-business marketing"
~subject:"Customer retention"
~subject:"Kundenzufriedenheit"
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Business-to-business marketing
Customer retention
Kundenzufriedenheit
Kundenbindung
7
Consumer behaviour
2
Konsumentenverhalten
2
Product management
2
Produktmanagement
2
Angst
1
Anxiety
1
B-to-B-Marketing
1
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1
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1
Consumers
1
Customer satisfaction
1
Customer value
1
Dienstleistungsmanagement
1
Firm performance
1
Hospital
1
Krankenhaus
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Krebskrankheit
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Kundenbindungsprogramm
1
Kundenwert
1
Loyalty program
1
Market research
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Almquist, Eric
2
Berry, Leonard L.
1
Block, Nicholas
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Cleghorn, Jamie
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Davis, Scott W.
1
Lafley, A . G.
1
Markey, Rob
1
Martin, Roger L.
1
Robertson, Thomas S.
1
Senior, John
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Sherer, Lori
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Harvard business review : HBR
Journal of retailing and consumer services
41
Journal of business research : JBR
24
SpringerLink / Bücher
20
The service industries journal
16
International journal of contemporary hospitality management
13
International journal of hospitality management
12
Journal of hospitality marketing & management
12
Research
12
Cogent business & management
11
Psychology & marketing
11
Springer eBook Collection
11
Journal of marketing theory and practice
10
Services marketing quarterly
10
The TQM journal : the international review of organizational improvement
10
Asia Pacific journal of marketing and logistics
9
The international journal of bank marketing : IJBM
9
Journal of the Academy of Marketing Science
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
How to succeed in the digital age : strategies from 17 top managers
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of consumer behaviour : an international research review
7
The journal of services marketing
7
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of quality & reliability management
6
Journal of Islamic marketing
6
Journal of open innovation : technology, market, and complexity
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Journal of service theory and practice : JSTP
6
Journal of strategic marketing
6
Service business
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Exploring the rise of fandom in contemporary consumer culture
5
International journal of business information systems : IJBIS
5
International journal of electronic customer relationship management : IJECRM
5
International journal of quality and service sciences
5
Journal of marketing analytics : JMA
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ECONIS (ZBW)
7
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1
Why
customer
loyalty
programs can backfire
Robertson, Thomas S.
;
Courtney, Paula
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 21-24
Persistent link: https://www.econbiz.de/10012627112
Saved in:
2
"If you violate emotional trust, you might lose ther customer forever"
Whiteside, Janey
(
interviewee
)
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 24-25
Persistent link: https://www.econbiz.de/10012627113
Saved in:
3
Are you undervaluing your customers? : it's time to start measuring and managing their worth
Markey, Rob
- In:
Harvard business review : HBR
98
(
2020
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10012163231
Saved in:
4
The B2B elements of value : how to measure : and deliver : what business customers want
Almquist, Eric
;
Cleghorn, Jamie
;
Sherer, Lori
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 72-81
Persistent link: https://www.econbiz.de/10011879544
Saved in:
5
Customer
loyalty
is overrated
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
Saved in:
6
The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric
;
Senior, John
;
Block, Nicholas
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
Saved in:
7
When the customer is stressed
Berry, Leonard L.
;
Davis, Scott W.
;
Wilmet, Jody
- In:
Harvard business review : HBR
93
(
2015
)
10
,
pp. 86-94
Persistent link: https://www.econbiz.de/10011372594
Saved in:
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