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~isPartOf:"Harvard business review : HBR"
~subject:"Corporate social responsibility"
~subject:"Firmenimage"
~subject:"Kommunikation"
~subject:"Marketingmanagement"
~subject:"Social web"
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Corporate social responsibility
Firmenimage
Kommunikation
Marketingmanagement
Social web
Public relations
15
Öffentlichkeitsarbeit
12
Social Web
7
USA
5
United States
5
Beschwerdemanagement
3
Complaint management
3
Corporate reputation
3
Public Relations
2
Airline
1
Bailout
1
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1
Best Buy Co. <Minneapolis, Minn.>
1
Canada
1
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Corporate Social Responsibility
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Crisis management
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Kanada
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Multinationales Unternehmen
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Brooks, Alison Wood
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1
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1
Guber, Peter
1
Guinan, P. J.
1
Hahn-Griffiths, Stephen
1
Parise, Salvatore
1
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1
Seijts, Jana
1
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1
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1
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1
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Harvard business review : HBR
Corporate communications : an international journal
141
Journal of communication management : an international journal
76
Journal of business ethics : JOBE
67
SpringerLink / Bücher
64
Journal of business research : JBR
58
Corporate reputation review : an international journal
38
Corporate social responsibility and environmental management
35
International journal of business communication : IJBC ; a publication of the Association of Business Communication
30
Journal of marketing communications
30
Journal of communication management
24
Springer eBook Collection
20
Research
18
Accounting, auditing & accountability journal
17
Journal of promotion management : JPM
17
Management communication quarterly : an international journal
17
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
17
Business strategy and the environment
16
Europäische Kulturen in der Wirtschaftskommunikation
15
International journal of business communication : IJBC : a publication of the Association for Business Communication
15
Journal of business strategy
14
Business horizons
12
European journal of marketing : EJM
12
Organisationskommunikation
12
PR-Praxis
12
Routledge new directions in public relations and communication research
12
Business & society
11
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
11
Communicating corporate social responsibility : perspectives and practice
10
Darden Case
10
Games and economic behavior
10
Harvard-Business-Manager : das Wissen der Besten
10
Journal of business ethics : JBE
10
The Routledge handbook of strategic communication
10
essentials
10
International journal of advertising : the review of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Management decision : MD
9
Springer Reference Wirtschaft
9
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
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How to keep complaints from spreading : limiting the fallout from negative social media posts
In:
Harvard business review : HBR
98
(
2020
)
3
,
pp. 19-22
Persistent link: https://www.econbiz.de/10012288892
Saved in:
2
"Managing these incidents as a full-contract sport"
Hahn-Griffiths, Stephen
(
interviewee
)
- In:
Harvard business review : HBR
98
(
2020
)
3
,
pp. 22-23
Persistent link: https://www.econbiz.de/10012288895
Saved in:
3
The organizational apology
Schweitzer, Maurice E.
;
Brooks, Alison Wood
;
Galinsky, …
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 44-52
Persistent link: https://www.econbiz.de/10011340324
Saved in:
4
When the Twitterverse turns on you
Seijts, Jana
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 117-121
Persistent link: https://www.econbiz.de/10010339529
Saved in:
5
What's your social media strategy?
Wilson, H. James
;
Guinan, P. J.
;
Parise, Salvatore
; …
- In:
Harvard business review : HBR
89
(
2011
)
7/8
,
pp. 23-25
Persistent link: https://www.econbiz.de/10009295667
Saved in:
6
Reputation warfare
Gaines-Ross, Leslie
- In:
Harvard business review : HBR
88
(
2010
)
12
,
pp. 70-76
Persistent link: https://www.econbiz.de/10008779305
Saved in:
7
Best Buy's CEO on learning to love social media
Dunn, Brian J.
- In:
Harvard business review : HBR
88
(
2010
)
12
,
pp. 43-48
Persistent link: https://www.econbiz.de/10008779308
Saved in:
8
How I did it : Timberland's CEO on standing up to 65,000 angry activists
Swartz, Jeff
- In:
Harvard business review : HBR
88
(
2010
)
9
,
pp. 39-43
Persistent link: https://www.econbiz.de/10008658968
Saved in:
9
What's your personal social media strategy?
Dutta, Soumitra
- In:
Harvard business review : HBR
88
(
2010
)
11
,
pp. 127-130
Persistent link: https://www.econbiz.de/10008809009
Saved in:
10
The four truths of the storyteller : the stories that move and captivate people are those that are true to the teller, the audience, the moment, and the mission
Guber, Peter
- In:
Harvard business review : HBR
85
(
2007
)
12
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003586211
Saved in:
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