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~isPartOf:"Harvard business review : HBR"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type:"article"
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Markenartikel
Marktforschung
38
Vereinigte Staaten
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Market research
7
Consumer behaviour
4
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Almquist, Eric
1
Block, Nicholas
1
Cunningham, Ross M.
1
Konuş, Umut
1
MacDonald, Emma K.
1
Madsbjerg, Christian
1
Morein, Joseph A.
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Harvard business review : HBR
Journal of marketing research : JMR
85
Journal of business research : JBR
33
Qualitative market research : an international journal
27
International journal of market research : JMRS ; the journal of the Market Research Society
19
Journal of marketing management : MM
17
Journal of retailing and consumer services
15
Marketing letters : a journal of research in marketing
15
International journal of market research
14
International journal of wine business research : IJWBR
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of consumer behaviour : an international research review
12
Psychology & marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of the Academy of Marketing Science
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Consumer goods Europe
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
9
The journal of brand management : an international journal
9
European journal of operational research : EJOR
8
Journal of advertising research
8
Marketing theory
8
European journal of marketing : EJM
7
Journal of business economics : JBE
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Amfiteatru economic : an economic and business research periodical
6
Handbuch der Marktforschung
6
Journal of consumer research : JCR ; an interdisciplinary journal
6
Journal of fashion marketing and management
6
The international review of retail, distribution and consumer research
6
Cogent business & management
5
Die Betriebswirtschaft : DBW
5
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The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric
;
Senior, John
;
Block, Nicholas
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
Saved in:
2
An anthropologist walks into a bar ...
Madsbjerg, Christian
;
Rasmussen, Mikkel Bolt
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 80-88
Persistent link: https://www.econbiz.de/10010339535
Saved in:
3
Better customer insight : in real time
MacDonald, Emma K.
;
Wilson, Hugh
;
Konuş, Umut
- In:
Harvard business review : HBR
90
(
2012
)
9
,
pp. 102-108
Persistent link: https://www.econbiz.de/10009614663
Saved in:
4
Are you ignoring trends that could shake up your business?
Ofek, Elie
;
Wathieu, Luc
- In:
Harvard business review : HBR
88
(
2010
)
7/8
,
pp. 124-131
Persistent link: https://www.econbiz.de/10008658589
Saved in:
5
Shift from brand to product line marketing : an efficient strategy for growth, product line marketing demands a coordinated marketing effort
Morein, Joseph A.
- In:
Harvard business review : HBR
53
(
1975
)
5
,
pp. 56-64
Persistent link: https://www.econbiz.de/10002509622
Saved in:
6
Brand loyalty, what, where, how much?
Cunningham, Ross M.
- In:
Harvard business review : HBR
34
(
1956
)
1
,
pp. 116-128
Persistent link: https://www.econbiz.de/10002044854
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