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~isPartOf:"Harvard business review : HBR"
~subject:"Konsumgüterindustrie"
~subject:"Konsumgütermarketing"
~subject:"Marketingstrategie"
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Make your best customers even better
Yoon, Eddie
;
Carlotti, Steve
;
Moore, Dennis
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 23-25
Persistent link: https://www.econbiz.de/10010339569
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2
Creativity in advertising : when it works and when it doesn't
Reinartz, Werner J.
;
Saffert, Peter
- In:
Harvard business review : HBR
91
(
2013
)
6
,
pp. 107-112
Persistent link: https://www.econbiz.de/10009773862
Saved in:
3
How P&G tripled its innovation success rate
Brown, Bruce
;
Anthony, Scott D.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 64-72
Persistent link: https://www.econbiz.de/10009233231
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