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~isPartOf:"Harvard business review : HBR"
~subject:"Markenartikel"
~subject:"New product development"
~type:"article"
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Markenartikel
New product development
Marktforschung
38
Vereinigte Staaten
19
Market research
7
Consumer behaviour
4
Konsumentenverhalten
4
USA
3
United States
3
Produktentwicklung
2
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2
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Absatzpolitik
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Africa
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Afrika
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Internationale Marktforschung
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Cunningham, Ross M.
1
Madsbjerg, Christian
1
Morein, Joseph A.
1
Ofek, Elie
1
Rasmussen, Mikkel Bolt
1
Wathieu, Luc
1
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Harvard business review : HBR
Journal of marketing research : JMR
25
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Journal of advertising research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Product research : the art and science behind successful product launches
5
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Management science : journal of the Institute of Management Sciences ; application and theory
3
The evolution of brands : from signals of quality to storehouses of trust
3
The journal of brand management : an international journal
3
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Esomar congress
2
European journal of operational research : EJOR
2
Handbook of brand relationships
2
Handbuch der Marktforschung
2
Harvard-Business-Manager : das Wissen der Besten
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of technology marketing : IJTMkt
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of fashion marketing and management
2
Journal of retailing
2
Marketing intelligence & planning
2
Psychology & marketing
2
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
2
Qualitative market research : an international journal
2
Schmalenbach business review : sbr
2
The journal of consumer marketing
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Bulletin of Osaka Prefecture University / D
1
Business horizons
1
Central European business review : CEBR
1
Chinese management studies : CMS
1
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ECONIS (ZBW)
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An anthropologist walks into a bar ...
Madsbjerg, Christian
;
Rasmussen, Mikkel Bolt
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 80-88
Persistent link: https://www.econbiz.de/10010339535
Saved in:
2
Are you ignoring trends that could shake up your business?
Ofek, Elie
;
Wathieu, Luc
- In:
Harvard business review : HBR
88
(
2010
)
7/8
,
pp. 124-131
Persistent link: https://www.econbiz.de/10008658589
Saved in:
3
Brand loyalty, what, where, how much?
Cunningham, Ross M.
- In:
Harvard business review : HBR
34
(
1956
)
1
,
pp. 116-128
Persistent link: https://www.econbiz.de/10002044854
Saved in:
4
Shift from brand to product line marketing : an efficient strategy for growth, product line marketing demands a coordinated marketing effort
Morein, Joseph A.
- In:
Harvard business review : HBR
53
(
1975
)
5
,
pp. 56-64
Persistent link: https://www.econbiz.de/10002509622
Saved in:
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