//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of business research : JBR"
~subject:"Betriebliche Wertschöpfung"
~subject:"E-commerce"
~subject:"Leistungsbündel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Betriebliche Wertschöpfung
E-commerce
Leistungsbündel
B-to-B-Marketing
116
Business-to-business marketing
116
Lieferantenmanagement
72
Supplier relationship management
72
Relationship marketing
33
Beziehungsmarketing
32
Salespeople
19
Verkaufspersonal
19
Selling
17
Verkauf
17
Electronic Commerce
15
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Digital platform
10
Digitale Plattform
10
Social Web
10
Social web
10
B2B
8
B2B marketing
8
Brand image
8
Deutschland
8
Germany
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Bundling strategy
7
Business network
7
Business-to-business
7
Digitalisierung
7
Digitization
7
Innovation
7
Internet marketing
7
Online-Marketing
7
Unternehmensnetzwerk
7
Value creation
7
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
26
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Case study
1
Fallstudie
1
Language
All
English
21
German
5
Author
All
Adamson, Brent
1
Appio, Francesco Paolo
1
Azer, Jaylan
1
Belhadi, Amine
1
Benkhati, Imane
1
Bertini, Marco
1
Biggemann, Sergio
1
Chatterjee, Sharmila C.
1
Chatterjee, Sheshadri
1
Chatzipanagiotou, Kalliopi
1
Chaudhuri, Ranjan
1
Chiao, Benjamin
1
Chung, Henry F. L.
1
Claro, Danny Pimentel
1
Deng, Ziliang
1
Dixon, Matthew
1
Dubey, Vivek
1
Eggers, Daniel
1
Fan, Mengli
1
Fang, Jiaming
1
Friedewald, Axel
1
Garrel, Jörg von
1
Gavurova, Beata
1
Germiniano, Renato
1
Guo, Shoujia
1
Gupta, Aditya
1
Gupta, Shivam
1
Han, Lintong
1
Hao, Andy
1
He, Jiaxun
1
Hinterhuber, Andreas
1
Holmlund, Maria
1
Huang, Yi
1
Kamble, Sachin S.
1
Kowalkowski, Christian
1
Kumar, Alok
1
Latinovic, Zoran
1
Leone, Daniele
1
Liao, Miyan
1
Lindemann, Eckhard
1
more ...
less ...
Published in...
All
Harvard-Business-Manager : das Wissen der Besten
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
117
The journal of business & industrial marketing
46
Journal of business-to-business marketing
14
SpringerLink / Bücher
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of the Academy of Marketing Science
6
Marketing theory
5
Marketing von Solutions : innovative Ansätze und Best Practices
5
Research
5
Electronic markets : the international journal on networked business
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of service research
4
Management decision : MD
4
The journal of services marketing
4
Europäische Hochschulschriften / 5
3
Gabler Edition Wissenschaft / Business-to-Business-Marketing
3
International journal of networking and virtual organisations : IJNVO
3
International journal of services and operations management
3
Journal of customer behaviour
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of marketing
3
Management information systems : mis quarterly
3
Marketing intelligence & planning
3
Springer eBook Collection
3
Administrative Sciences : open access journal
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business-to-business marketing management : strategies, cases and solutions
2
Dissertation.de
2
European journal of marketing
2
Forum Marketing
2
Gabler Edition Wissenschaft
2
Gabler Research
2
Harvard business review : HBR
2
Information - Organisation - Produktion
2
Innovation in pricing : contemporary theories and best practices
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Innovatives Industriegütermarketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Joint forward contract negotiation : the role of B2B procurement platforms
Fan, Mengli
;
Xing, Wei
;
Huang, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383051
Saved in:
2
Boosting eCommerce sales with livestreaming in B2B marketplace : a perspective on live streamers' competencies
Liao, Miyan
;
Fang, Jiaming
;
Han, Lintong
;
Wen, Ling
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383057
Saved in:
3
Managing two-sided B2B electronic markets : governance mechanisms, performance implications, and boundary conditions
Sen, Argha
;
Kumar, Alok
;
Dubey, Vivek
;
Gupta, Aditya
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468547
Saved in:
4
The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla
;
Claro, Danny Pimentel
;
Germiniano, Renato
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
Saved in:
5
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
6
Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko
;
Gavurova, Beata
;
Rigelsky, Martin
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
Saved in:
7
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
8
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
9
Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão
;
Pacheco, Diego Augusto de Jesus
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
Saved in:
10
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->