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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of business research : JBR"
~subject:"Betriebliche Wertschöpfung"
~subject:"Leistungsbündel"
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Search: subject:"B-to-B-Marketing"
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Betriebliche Wertschöpfung
Leistungsbündel
B-to-B-Marketing
116
Business-to-business marketing
116
Lieferantenmanagement
72
Supplier relationship management
72
Relationship marketing
33
Beziehungsmarketing
32
Salespeople
19
Verkaufspersonal
19
Selling
17
Verkauf
17
E-commerce
15
Electronic Commerce
15
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Digital platform
10
Digitale Plattform
10
Social Web
10
Social web
10
B2B
8
B2B marketing
8
Brand image
8
Deutschland
8
Germany
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Bundling strategy
7
Business network
7
Business-to-business
7
Digitalisierung
7
Digitization
7
Innovation
7
Internet marketing
7
Online-Marketing
7
Unternehmensnetzwerk
7
Value creation
7
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1
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English
8
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5
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Adamson, Brent
1
Appio, Francesco Paolo
1
Bertini, Marco
1
Biggemann, Sergio
1
Chiao, Benjamin
1
Claro, Danny Pimentel
1
Dixon, Matthew
1
Eggers, Daniel
1
Friedewald, Axel
1
Garrel, Jörg von
1
Germiniano, Renato
1
He, Jiaxun
1
Hinterhuber, Andreas
1
Holmlund, Maria
1
Kowalkowski, Christian
1
Leone, Daniele
1
Lindemann, Eckhard
1
Martens, Jonas
1
Nedeß, Christian
1
O'Cass, Aron
1
Parvinen, Petri
1
Pöyry, Essi
1
Ramos, Carla
1
Reh, Daniel
1
Schiavone, Francesco
1
Slepniov, Dmitrij
1
Sok, Phyra
1
Struwe, Sascha
1
Tavassoli, Nader T.
1
Toman, Nicholas
1
Wagner, Stephan M.
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Zellweger, Thomas
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Zhang, Shuang
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Harvard-Business-Manager : das Wissen der Besten
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
65
The journal of business & industrial marketing
23
Journal of business-to-business marketing
8
SpringerLink / Bücher
7
Marketing theory
5
Marketing von Solutions : innovative Ansätze und Best Practices
5
Journal of service research
4
Journal of the Academy of Marketing Science
4
Management decision : MD
4
Research
4
Springer eBook Collection
3
Administrative Sciences : open access journal
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Electronic markets : the international journal on networked business
2
European journal of marketing
2
Europäische Hochschulschriften / 5
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Gabler Research
2
Harvard business review : HBR
2
Information - Organisation - Produktion
2
Innovation in pricing : contemporary theories and best practices
2
Innovatives Industriegütermarketing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of business environment : IJBE
2
International journal of services and operations management
2
Journal of marketing
2
Journal of revenue and pricing management
2
Journal of service management
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Produktivität von Customization Services : Messung, Bewertung und Steuerung am Beispiel industrieller Dienstleistungen
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
Springer eBook Collection / Business and Economics
2
The journal of services marketing
2
AIM Research working paper series
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
1
Arbeitspapiere aus der Fakultät für Wirtschaftsingenieurwesen / Hochschule Mannheim
1
Asia Pacific business review
1
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ECONIS (ZBW)
13
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1
The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla
;
Claro, Danny Pimentel
;
Germiniano, Renato
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
Saved in:
2
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
3
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
4
How does artificial intelligence enable and enhance value co-creation in industrial markets? : an exploratory case study in the healthcare ecosystem
Leone, Daniele
;
Schiavone, Francesco
;
Appio, Francesco Paolo
- In:
Journal of business research : JBR
129
(
2021
),
pp. 849-859
Persistent link: https://www.econbiz.de/10012509753
Saved in:
5
Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi
;
Parvinen, Petri
;
Martens, Jonas
- In:
Journal of business research : JBR
126
(
2021
),
pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
Saved in:
6
Value quantification capabilities in industrial markets
Hinterhuber, Andreas
- In:
Journal of business research : JBR
76
(
2017
),
pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
Saved in:
7
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
8
Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
9
Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
Saved in:
10
Lösungen verkaufen war gestern
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 22-33
Persistent link: https://www.econbiz.de/10009581525
Saved in:
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