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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of business innovation and research"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject:"Produktentwicklung"
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New product development
156
Produktentwicklung
156
Innovation
78
Innovation management
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Innovationsmanagement
62
new product development
22
Consumer behaviour
19
Konsumentenverhalten
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innovation
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new products
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open innovation
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product design
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Schreier, Martin
4
Dahl, Darren W.
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Gokpinar, Bilal
3
Ofek, Elie
3
Sting, Fabian J.
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Basuroy, Suman
2
Chan, Tian Heong
2
Chandrasekaran, Deepa
2
Cornelius, Philipp B.
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Duenyas, Izak
2
Franke, Nikolaus
2
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2
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Hippel, Eric von
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Homburg, Christian
2
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2
Kapuscinski, Roman
2
Lee, Jongkuk
2
Medeiros, Janine Fleith de
2
Mihm, Jürgen
2
Oraiopoulos, Nektarios
2
Shen, Wenjing
2
Slotegraaf, Rebecca J.
2
Turut, Özge
2
Zhang, Juanjuan
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Aargaard, Annabeth
1
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1
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Akbariyeh, Hamid
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Akroush, Mamoun N.
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Alexy, Oliver
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Allen, B. J.
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Harvard-Business-Manager : das Wissen der Besten
International journal of business innovation and research
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
192
International journal of innovation management
155
International journal of product development : IJPD
149
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
131
International journal of production research
119
IEEE transactions on engineering management : EM
111
International journal of production economics
104
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
72
International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
42
Journal of open innovation : technology, market, and complexity
41
Research
41
European journal of innovation management : EJIM
38
International journal of project management : the journal of The International Project Management Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
Springer eBook Collection
36
European journal of innovation management
35
Journal of the Academy of Marketing Science
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard business review : HBR
27
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ECONIS (ZBW)
156
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156
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1
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
2
The emergence of novel product uses : an investigation of exaptations in IKEA hacks
Chan, Tian Heong
;
Lim, Shi Ying
- In:
Management science : journal of the Institute for …
69
(
2023
)
5
,
pp. 2870-2892
Persistent link: https://www.econbiz.de/10014305451
Saved in:
3
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
4
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
5
When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Cao, Zixia
;
Feng, Hui
;
Wiles, Michael A.
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 99-120
Persistent link: https://www.econbiz.de/10014582902
Saved in:
6
Come together, right now? : an empirical study of collaborations in the music industry
Deshmane, Abhishek
;
Martínez-de-Albéniz, Victor
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7217-7235
Persistent link: https://www.econbiz.de/10014444102
Saved in:
7
Rival signals and project selection : insights from the drug development process
Markou, Panos
;
Kavadias, Stylianos
;
Oraiopoulos, Nektarios
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5298-5315
Persistent link: https://www.econbiz.de/10014392911
Saved in:
8
Measuring benefits from new products in markets with information frictions
Morozov, Ilya
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 6988-7008
Persistent link: https://www.econbiz.de/10014435447
Saved in:
9
Dynamic pricing for new products using a utility-based generalization of the bass diffusion model
Cosguner, Koray
;
Seetharaman, Seethu
- In:
Management science : journal of the Institute for …
68
(
2022
)
3
,
pp. 1904-1922
Persistent link: https://www.econbiz.de/10013260237
Saved in:
10
I don’t “recall” : the decision to delay innovation launch to avoid costly product failure
Kim, Byungyeon
;
Koenigsberg, Oded
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8889-8908
Persistent link: https://www.econbiz.de/10014284938
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