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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of open innovation : technology, market, and complexity"
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Search: subject:"Produktentwicklung"
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New product development
110
Produktentwicklung
110
Innovation
54
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
Journal of open innovation : technology, market, and complexity
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
192
International journal of innovation management
155
International journal of product development : IJPD
149
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
131
International journal of production research
119
IEEE transactions on engineering management : EM
111
International journal of production economics
104
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
72
International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
42
Research
41
European journal of innovation management : EJIM
38
International journal of project management : the journal of The International Project Management Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
Springer eBook Collection
36
European journal of innovation management
35
Journal of the Academy of Marketing Science
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard business review : HBR
27
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ECONIS (ZBW)
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101
Mut zur Geschwindigkeit
Meyer, Jens-Uwe
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
10
,
pp. 108-114
Persistent link: https://www.econbiz.de/10008658315
Saved in:
102
Erfinderische Inder
Prahalad, Coimbatore K.
;
Mashelkar, R. A.
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
10
,
pp. 92-104
Persistent link: https://www.econbiz.de/10008658317
Saved in:
103
Trends richtig nutzen
Ofek, Elie
;
Wathieu, Luc
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
10
,
pp. 8-17
Persistent link: https://www.econbiz.de/10008658332
Saved in:
104
Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009237708
Saved in:
105
Sales, marketing, and research-and-development cooperation across new product development stages : implications for success
Ernst, Holger
;
Hoyer, Wayne D.
;
Rübsaamen, Carsten
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 80-92
Persistent link: https://www.econbiz.de/10009237710
Saved in:
106
Resistance to brand switching when a radically new brand is introduced : a social identity theory perspective
Lam, Son K.
;
Ahearne, Michael
;
Hu, Ye
;
Schillewaert, Niels
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 128-146
Persistent link: https://www.econbiz.de/10008702698
Saved in:
107
Motivating salespeople to sell new products : the relative influence of attitudes, subjective norms, and self-efficacy
Fu, Frank Q.
;
Richards, Keith A.
;
Hughes, Douglas E.
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10008702743
Saved in:
108
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.
;
Sinha, Rajiv K.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 65-80
Persistent link: https://www.econbiz.de/10003782427
Saved in:
109
Cross-functional integration and new product success : an empirical investigation of the findings
Troy, Lisa C.
;
Hirunyawipada, Tanawat
;
Paswan, Audhesh K.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 132-146
Persistent link: https://www.econbiz.de/10003782534
Saved in:
110
Innovation's effect on firm value and risk : insights from consumer packaged goods
Sorescu, Alina B.
;
Spanjol, Jelena
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10003684147
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