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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~person:"Kajalo, Sami"
~person:"Kowalkowski, Christian"
~subject:"Dienstleistungssektor"
~subject:"Leistungsbündel"
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Search: subject:"B-to-B-Marketing"
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Dienstleistungssektor
Leistungsbündel
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
4
Supplier relationship management
4
Service industry
3
Beziehungsmarketing
2
Dienstleistung
2
Relationship marketing
2
Sales management
2
Selling
2
Services
2
Verkauf
2
Absatz
1
Artificial intelligence
1
Automation
1
Automatisierung
1
B2B services
1
Bundling strategy
1
Business model
1
Business performance
1
Business services
1
Business-to-business
1
Coordination
1
Cost-effective service excellence
1
Critical incidents
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Customer service
1
Dienstleistungsinnovation
1
Dienstleistungsqualität
1
Digitization
1
Firm performance
1
Geschäftsmodell
1
Industrie
1
Information systems
1
Innovation
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Innovation management
1
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Kajalo, Sami
Kowalkowski, Christian
Kindström, Daniel
3
Adamson, Brent
1
Aspara, Jaakko
1
Bertini, Marco
1
Borchardt, Miriam
1
Bornemann, Torsten
1
Brown, Brian
1
Classen, Moritz
1
Colm, Laura
1
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Dixon, Matthew
1
Friedli, Thomas
1
Garets, Veronique des
1
Hietanen, Joel
1
Hui, Laine Tan Hsin
1
Indounas, Kostis
1
Jalkala, Anne Maarit
1
Keränen, Joona
1
Musante, Michael
1
Neto, Germano Zarpelon
1
Nordin, Fredrik
1
Ordanini, Andrea
1
Parvinen, Petri
1
Pereira, Giancarlo Medeiros
1
Rabbanee, Fazlul K.
1
Ramaseshan, B.
1
Reinartz, Werner J.
1
Riviere, Arnaud
1
Sichtmann, Christina
1
Tavassoli, Nader T.
1
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
The journal of business & industrial marketing
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business environment : IJBE
1
Journal of business market management : JBM
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of service management
1
Linköping studies in science and technology
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ECONIS (ZBW)
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Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
2
Editorial: Service innovation in business-to-business firms
Kindström, Daniel
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
29
(
2014
)
2
,
pp. 93-95
Persistent link: https://www.econbiz.de/10010248167
Saved in:
3
Sales activity systematization and performance : differences between product and service firms
Parvinen, Petri
;
Aspara, Jaakko
;
Kajalo, Sami
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 494-505
Persistent link: https://www.econbiz.de/10009790089
Saved in:
4
Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
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