//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~subject:"Innovation diffusion"
~subject:"New product development"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktentwicklung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Innovation diffusion
New product development
Produktentwicklung
69
Innovation
23
Innovation management
19
Innovationsmanagement
19
Consumer behaviour
15
Konsumentenverhalten
15
USA
9
United States
9
innovation
6
Creativity
5
Customer integration
5
Kreativität
5
Kundenintegration
5
Product design
5
Produktgestaltung
5
new product development
5
Brand management
4
Business start-up
4
Deutschland
4
Erfolgsfaktor
4
Germany
4
Innovationsdiffusion
4
Lieferantenmanagement
4
Markenführung
4
Social network
4
Soziales Netzwerk
4
Success factor
4
Supplier relationship management
4
Unternehmensgründung
4
product design
4
Arbeitsgruppe
3
Beziehungsmarketing
3
Brand image
3
Business model
3
Börsenkurs
3
Contract
3
Crowdsourcing
3
Geschäftsmodell
3
more ...
less ...
Online availability
All
Undetermined
14
Free
2
Type of publication
All
Article
69
Type of publication (narrower categories)
All
Article in journal
69
Aufsatz in Zeitschrift
69
Case study
9
Fallstudie
9
Language
All
English
40
German
29
Author
All
Basuroy, Suman
2
Chandrasekaran, Deepa
2
Dahl, Darren W.
2
Griffith, David A.
2
Homburg, Christian
2
Lee, Jongkuk
2
Schreier, Martin
2
Slotegraaf, Rebecca J.
2
Ahearne, Michael
1
Alexy, Oliver
1
Ali, Abdul
1
Allen, B. J.
1
Atuahene-Gima, Kwaku
1
Baccarella, Christian V.
1
Barney, Jay B.
1
Barone, Michael J.
1
Beard, Alison
1
Bell, Simon J.
1
Beyersdorfer, Daniela
1
Bojinov, Iavor
1
Braun, Gesine
1
Brown, Tim
1
Burroughs, James E.
1
Calantone, Roger J.
1
Camacho, Nuno
1
Cao, Zixia
1
Chandukala, Sandeep R.
1
Chang, Woojung
1
Chatterjee, Subimal
1
Chattopadhyay, Amitava
1
Chen, Yubo
1
Cillo, Paola
1
Clifford, Trish Gorman
1
Coviello, Nicole E.
1
Cross, Tom
1
Dean, Tereza
1
Dessain, Vincent
1
Downes, Larry
1
Eisingerich, Andreas B
1
Ernst, Holger
1
more ...
less ...
Published in...
All
Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
192
International journal of innovation management
155
Industrial marketing management : the international journal for industrial and high-tech firms
145
International journal of product development : IJPD
142
International journal of production research
119
IEEE transactions on engineering management : EM
111
International journal of production economics
106
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
SpringerLink / Bücher
86
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
72
International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
42
Journal of open innovation : technology, market, and complexity
41
European journal of innovation management : EJIM
38
Journal of the Academy of Marketing Science
37
International journal of project management : the journal of The International Project Management Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
European journal of innovation management
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Research
28
Harvard business review : HBR
27
Innovation: organization & management : IOM
27
more ...
less ...
Source
All
ECONIS (ZBW)
69
Showing
1
-
10
of
69
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
2
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
3
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
4
When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Cao, Zixia
;
Feng, Hui
;
Wiles, Michael A.
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 99-120
Persistent link: https://www.econbiz.de/10014582902
Saved in:
5
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
Saved in:
6
Wann A/B-Tests scheitern
Bojinov, Iavor
;
Saint-Jacques, Guillaume
;
Tingley, Martin
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
)
4
,
pp. 30-35
Persistent link: https://www.econbiz.de/10012183302
Saved in:
7
Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity
Camacho, Nuno
;
Nam, Hyoryung
;
Kannan, P. K.
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 138-157
Persistent link: https://www.econbiz.de/10012175919
Saved in:
8
Die richtige Frequenz
In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
9
,
pp. 10-12
Persistent link: https://www.econbiz.de/10011950333
Saved in:
9
Von einem Erfolg zum nächsten
Downes, Larry
;
Nunes, Paul
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
9
,
pp. 54-65
Persistent link: https://www.econbiz.de/10011950376
Saved in:
10
Was ist das Problem?
Halecker, Bastian
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
9
,
pp. 66-67
Persistent link: https://www.econbiz.de/10011950379
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->