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Search: subject:"Produktentwicklung"
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New product development
69
Produktentwicklung
69
Innovation
23
Innovation management
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Innovationsmanagement
19
Consumer behaviour
15
Konsumentenverhalten
15
USA
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innovation
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new product development
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product design
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Beziehungsmarketing
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3
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Börsenkurs
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40
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Basuroy, Suman
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Griffith, David A.
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Homburg, Christian
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1
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1
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1
Bojinov, Iavor
1
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1
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1
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1
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
192
International journal of innovation management
155
International journal of product development : IJPD
149
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
131
International journal of production research
119
IEEE transactions on engineering management : EM
111
International journal of production economics
106
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
72
International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
50
European journal of operational research : EJOR
42
Journal of open innovation : technology, market, and complexity
41
Research
41
European journal of innovation management : EJIM
38
Journal of the Academy of Marketing Science
37
International journal of project management : the journal of The International Project Management Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
Springer eBook Collection
36
European journal of innovation management
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard business review : HBR
27
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ECONIS (ZBW)
69
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1
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
2
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
3
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
4
When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Cao, Zixia
;
Feng, Hui
;
Wiles, Michael A.
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 99-120
Persistent link: https://www.econbiz.de/10014582902
Saved in:
5
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
Saved in:
6
Wann A/B-Tests scheitern
Bojinov, Iavor
;
Saint-Jacques, Guillaume
;
Tingley, Martin
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
)
4
,
pp. 30-35
Persistent link: https://www.econbiz.de/10012183302
Saved in:
7
Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity
Camacho, Nuno
;
Nam, Hyoryung
;
Kannan, P. K.
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 138-157
Persistent link: https://www.econbiz.de/10012175919
Saved in:
8
Die richtige Frequenz
In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
9
,
pp. 10-12
Persistent link: https://www.econbiz.de/10011950333
Saved in:
9
Von einem Erfolg zum nächsten
Downes, Larry
;
Nunes, Paul
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
9
,
pp. 54-65
Persistent link: https://www.econbiz.de/10011950376
Saved in:
10
Was ist das Problem?
Halecker, Bastian
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
9
,
pp. 66-67
Persistent link: https://www.econbiz.de/10011950379
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