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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~person:"Grönroos, Christian"
~person:"Gupta, Sunil"
~person:"Moorman, Christine"
~person:"Payne, Adrian"
~person:"Petersen, J. Andrew"
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Grönroos, Christian
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Harvard-Business-Manager : das Wissen der Besten
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Das neue Gesicht des Marketings
Rust, Roland T.
;
Moorman, Christine
;
Bhalla, Gaurav
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
3
,
pp. 86-94
Persistent link: https://www.econbiz.de/10003934429
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2
Der Wert von Kunden, die nichts bezahlen
Gupta, Sunil
;
Mela, Carl F.
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10003787933
Saved in:
3
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
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