Der Wert der Mundpropaganda
Year of publication: |
2008
|
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Authors: | Kumar, V. ; Petersen, J. Andrew ; Leone, Robert P. |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 30.2008, 2, p. 56-66
|
Subject: | Kundenwert | Customer value | Messung | Measurement | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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