//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Marketing management
38
Marketingmanagement
38
Konsumentenverhalten
9
Beziehungsmarketing
8
Relationship marketing
8
Customer value
4
Kundenwert
4
USA
4
United States
4
Computer-assisted marketing
3
IT-gestütztes Marketing
3
Theorie
3
Theory
3
B-to-B-Marketing
2
Brand management
2
Business-to-business marketing
2
Celebrity endorsement
2
Celebrity-Werbung
2
Competitive advantage
2
Competitive strategy
2
Consumer goods industry
2
Customer acquisition
2
Internet marketing
2
Konsumgüterindustrie
2
Kundengewinnung
2
Markenführung
2
Online-Marketing
2
Personalisierung
2
Personalization
2
Product differentiation
2
Produktdifferenzierung
2
Wettbewerbsstrategie
2
Wettbewerbsvorteil
2
Advertising effects
1
Advertising planning
1
Anforderungsprofil
1
Austria
1
Betriebliche Wertschöpfung
1
Brand
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Sammlung
Article in journal
9
Interview
1
Language
All
German
9
Author
All
Bingemer, Stephan
1
Champniss, Guy
1
Domke, Britta
1
Edelman, David C.
1
Habib, Rishad
1
Hardisty, David J.
1
Hill, Sam
1
Homburg, Christian
1
Jocz, Katherine E.
1
Konrad, Birgit
1
Kotouc, Alexander
1
Kranz, Marcel
1
Lederer, Chris
1
MacDonald, Emma K.
1
Quelch, John A.
1
Rutschmann, Marc
1
Seeger, Christoph
1
Staritz, Matthias
1
White, Katherine
1
Wilson, Hugh
1
more ...
less ...
Published in...
All
Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
69
Journal of retailing and consumer services
45
Journal of marketing communications
34
Journal of marketing
25
The journal of product & brand management
25
European journal of marketing : EJM
23
Journal of marketing management : MM
22
Journal of the Academy of Marketing Science
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Psychology & marketing
19
Journal of strategic marketing
18
The journal of consumer marketing
18
Marketing intelligence & planning
17
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of advertising : the review of marketing communications
14
International journal of internet marketing and advertising : IJIMA
13
The journal of business & industrial marketing
13
Cogent business & management
12
International journal of retail & distribution management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Journal of Islamic marketing
9
Journal of food products marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing letters : a journal of research in marketing
9
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Wann Kunden grün kaufen
White, Katherine
;
Hardisty, David J.
;
Habib, Rishad
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
9
,
pp. 20-29
Persistent link: https://www.econbiz.de/10012052552
Saved in:
2
Die soziale Identität der Kunden nutzen
Champniss, Guy
;
Wilson, Hugh
;
MacDonald, Emma K.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
7
,
pp. 60-69
Persistent link: https://www.econbiz.de/10011307807
Saved in:
3
Die neuen Regeln im Marketing
Edelman, David C.
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
2
,
pp. 20-30
Persistent link: https://www.econbiz.de/10008809348
Saved in:
4
So funktioniert Marketing in der Rezession
Quelch, John A.
;
Jocz, Katherine E.
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
6
,
pp. 64-77
Persistent link: https://www.econbiz.de/10003840396
Saved in:
5
Was Produkte unverwechselbar macht
Homburg, Christian
;
Staritz, Matthias
;
Bingemer, Stephan
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 34-42,55-59
Persistent link: https://www.econbiz.de/10003780488
Saved in:
6
"Online-Werbung stört : aber sie muss sein"
Konrad, Birgit
;
Domke, Britta
;
Seeger, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 60-64
Persistent link: https://www.econbiz.de/10003780490
Saved in:
7
Premiummarken richtig managen
Kotouc, Alexander
;
Kranz, Marcel
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 66-77
Persistent link: https://www.econbiz.de/10003780491
Saved in:
8
Den Kunden das Kaufen leichter machen
Rutschmann, Marc
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
9
,
pp. 64-74
Persistent link: https://www.econbiz.de/10003525471
Saved in:
9
Die Marke aus Sicht der Kunden : das Management von Marken-Portfolios erfordert eine neue Methode
Lederer, Chris
;
Hill, Sam
- In:
Harvard-Business-Manager : das Wissen der Besten
24
(
2002
)
4
,
pp. 20-31
Persistent link: https://www.econbiz.de/10001670393
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->