Wann Kunden grün kaufen
von Katherine White, David J. Hardisty und Rishad Habib
| Year of publication: |
2019
|
|---|---|
| Authors: | White, Katherine ; Hardisty, David J. ; Habib, Rishad |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 41.2019, 9, p. 20-29
|
| Subject: | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012052552